About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
  • Franchise Hiring Guide

Franchise Hiring Guide

By |2023-04-12T15:16:58+00:00January 20th, 2023|eBooks and Whitepapers, Resources|

Top talent is getting harder to find and even harder to retain. If employee recruitment and retention are a concern for your franchise organization, this hiring guide is a must-read to make sure your hiring and retention strategies outperform other companies competing for the best employees.

  • Franchising Content Calendar

Franchising Content Calendar

By |2023-01-06T18:42:09+00:00January 5th, 2023|Resources, Tools and Templates|

Content marketing is a must for so many reasons - brand awareness, thought leadership, customer engagement, and of course, SEO. But without thoughtful advance planning, it can be challenging to keep all the moving parts of your content strategy on track. This free, customizable franchising editorial calendar will help you plan your content strategy for the year and keep track of key dates and events for pushing out your content.

4 Franchise Development Budget Planning Mistakes to Avoid

By |2023-02-02T19:04:40+00:00October 28th, 2022|Blog|

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

  • FranchiseU Podcast Logo

FranchiseU! Podcast

By |2022-05-25T12:57:40+00:00May 25th, 2022|FBR In the News|

Kathy Gosser, Director of YUM! Center for Global Franchise Excellence, Management & Entrepreneurship, talks to FBR's Michelle Rowan in an episode of FranchiseU! about why feedback from franchisees is a gift and the power of transparency in validation.

  • Global+Franchise+Magazine

Bragging Rights

By |2022-05-13T13:28:47+00:00May 13th, 2022|FBR In the News|

These five key attributes will set your franchise brand above the rest and really give you something to boast about, says Scott Greenberg, author of The Wealthy Franchisee, in this article for Global Franchise Magazine.

Moving from Data-Driven to Insight-Driven: Uncovering the Gold in Your Data Mine

By |2022-01-05T13:55:00+00:00December 13th, 2021|Blog|

The ultimate goal of surveying your franchisees is to gain objective insights into how to improve operational performance to get better results. In order to do that you need to pull out the gold hidden inside! These 10 ideas for digging into your data will help you understand what drives your franchisees’ behaviors and beliefs, and apply metrics to improving franchisee relations.

  • Image One Facility Solutions

Why Image One Shares Survey Data with Candidates

By |2021-11-23T18:08:52+00:00November 22nd, 2021|Blog|

Image One's Tim Conn talks about why they continue to survey their franchisees year after year, which question means the most to him, and how Image One summarizes the data highlights to help candidates understand the strengths of their system through FBR’s independent lens.

100 Franchise Companies Receive Best Culture Award by Franchise Business Review

By |2021-07-22T15:58:53+00:00July 22nd, 2021|Press Releases|

FBR announced its annual list of “Culture100” award-winners recognizing the 100 franchise brands with the best franchise cultures based on data from nearly 25,000 franchise owners, representing 224 franchise brands. The brands that were selected received the highest overall ratings based on 12 questions specifically focused on Leadership, Core Values, Do They Enjoy Being Part of the Organization, Do They Feel Valued, and Would they Recommend Their Franchise to Others.

  • Franchise Advisory Council (FAC) Workbook

Building a Franchise Advisory Council That Gets Results

By |2021-07-15T19:22:23+00:00July 15th, 2021|Resources, Tools and Templates|

Franchise Advisory Councils are a critical business and relationship-building tool: They build franchisee loyalty and trust, increase support and buy-in to corporate initiatives, create better programs, and minimize resistance to change. This workbook is for franchisors who are considering creating an (FAC) but aren’t sure where or how to start.

  • Home Health Care News Logo

Nurse Next Door Exec: ‘There Has Never Been More Interest in Home Care Franchising’

By |2021-07-08T15:36:41+00:00July 8th, 2021|FBR In the News|

Home care franchise companies may be in the midst of a major growth period brought on by the COVID-19 emergency. In the past, interest in joining a home care franchise system largely stemmed from the financial opportunity it presented for entrepreneurs. The average profit for senior care franchises is $135,625 annually, according to Franchise Business Review. 

  • binoculars representing transparency in franchising practices

Franchisee Vision Plans: The Most Effective Tool You’re NOT Using

By |2021-09-23T17:28:16+00:00March 31st, 2021|Blog|

Most franchise companies have a crystal clear vision of where they want to go. But the mistake many franchisors make is not requiring their franchisees to have their own vision. Implementing a franchisee vision plan program is the most effective way to set expectations and align franchisees’ goals with the goals of the organization. Learn how to start putting vision plans to work in your organization with these free resources.

  • TeamLogic IT Franchise Leadership Team

How TeamLogic IT Adapted Their Franchisee Support Model to Achieve Significant Network Sales

By |2021-05-26T13:06:18+00:00February 17th, 2021|Blog|

As part of FBR’s ongoing series spotlighting 2021 Franchisee Satisfaction Award Winners, FBR talked with Team Logic IT’s president Dan Shapero about strengthening franchisee relationships, adapting franchisee support during the pandemic, and how they have continued to generate demand for the brand in terms of new store sales, new store awards, and territory expansion.

  • Sean Manning and Payroll Vault team at ribbon cutting

How Payroll Vault Measures Success Using Franchisee Satisfaction

By |2021-05-26T13:06:18+00:00February 11th, 2021|Blog|

In our continuing series spotlighting our 2021 Best-in-Category Franchisee Satisfaction Award Winners, Payroll Vault president & CEO Sean Manning talks with Nicole Dudley, Director of Client Relations at Franchise Business Review, about the “hypertransformation” in business over the past year, as well as how they use their survey data to drive goal-setting and measure success.