About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
  • 7 Danger Zones to Franchise Performance Presentation

7 Danger Zones of Franchise Performance

By |2024-02-20T16:44:08+00:00February 14th, 2024|Resources, Webinars|

Each year, Franchise Business Review surveys thousands of franchise owners to benchmark satisfaction in the areas most critical to franchise performance. This year’s data revealed seven surprising “danger zones” that negatively impact system success.

  • Franchising@WORK Awards Official Entyr Kit

Franchising@WORK Awards Entry Kit

By |2024-01-15T17:22:58+00:00January 15th, 2024|Research, Resources|

Franchise Business Review's Franchising@WORK Awards honor franchise companies that have created an outstanding workplace culture and that make employee engagement a top business priority. Download the official Franchising@WORK Awards Entry Kit to find out how to qualify.

  • Franchising Content Calendar 2024

Franchising Content Calendar

By |2024-01-04T13:39:01+00:00January 3rd, 2024|Resources, Tools and Templates|

Content marketing is a must for so many reasons - brand awareness, thought leadership, customer engagement, and of course, SEO. But without thoughtful advance planning, it can be challenging to keep all the moving parts of your content strategy on track. This free, customizable franchising editorial calendar will help you plan your content strategy for the year and keep track of key dates and events for pushing out your content.

The Grinches In Your Franchise System

By |2023-12-06T14:37:50+00:00December 1st, 2023|Blog|

The shopping season has officially commenced, and whether you’re a Black Friday warrior or more of a last-minute, better-under-pressure shopper, the buying experience can fuel your holiday excitement or suck all the joy out of the process. The same goes for franchise candidates in the validation process. Get the intel you need to make the franchise buying experience something to celebrate.

4 Franchise Development Budget Planning Mistakes to Avoid

By |2023-11-29T15:19:56+00:00September 16th, 2023|Blog|

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

Three Ways to Make Your Item 19 More Meaty

By |2023-11-08T16:43:03+00:00January 22nd, 2023|Blog|

More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the almighty question, “How much money can I expect to make?” Following these three tips can make your Item 19 accurate, precise, and engaging.

  • Franchise Hiring Guide

Franchise Hiring Guide

By |2023-04-12T15:16:58+00:00January 20th, 2023|eBooks and Whitepapers, Resources|

Top talent is getting harder to find and even harder to retain. If employee recruitment and retention are a concern for your franchise organization, this hiring guide is a must-read to make sure your hiring and retention strategies outperform other companies competing for the best employees.

  • FranchiseU Podcast Logo

FranchiseU! Podcast

By |2022-05-25T12:57:40+00:00May 25th, 2022|FBR In the News|

Kathy Gosser, Director of YUM! Center for Global Franchise Excellence, Management & Entrepreneurship, talks to FBR's Michelle Rowan in an episode of FranchiseU! about why feedback from franchisees is a gift and the power of transparency in validation.

  • Global+Franchise+Magazine

Bragging Rights

By |2022-05-13T13:28:47+00:00May 13th, 2022|FBR In the News|

These five key attributes will set your franchise brand above the rest and really give you something to boast about, says Scott Greenberg, author of The Wealthy Franchisee, in this article for Global Franchise Magazine.

Moving from Data-Driven to Insight-Driven: Uncovering the Gold in Your Data Mine

By |2022-01-05T13:55:00+00:00December 13th, 2021|Blog|

The ultimate goal of surveying your franchisees is to gain objective insights into how to improve operational performance to get better results. In order to do that you need to pull out the gold hidden inside! These 10 ideas for digging into your data will help you understand what drives your franchisees’ behaviors and beliefs, and apply metrics to improving franchisee relations.

  • Image One Facility Solutions

Why Image One Shares Survey Data with Candidates

By |2021-11-23T18:08:52+00:00November 22nd, 2021|Blog|

Image One's Tim Conn talks about why they continue to survey their franchisees year after year, which question means the most to him, and how Image One summarizes the data highlights to help candidates understand the strengths of their system through FBR’s independent lens.

100 Franchise Companies Receive Best Culture Award by Franchise Business Review

By |2021-07-22T15:58:53+00:00July 22nd, 2021|Press Releases|

FBR announced its annual list of “Culture100” award-winners recognizing the 100 franchise brands with the best franchise cultures based on data from nearly 25,000 franchise owners, representing 224 franchise brands. The brands that were selected received the highest overall ratings based on 12 questions specifically focused on Leadership, Core Values, Do They Enjoy Being Part of the Organization, Do They Feel Valued, and Would they Recommend Their Franchise to Others.

  • Franchise Advisory Council (FAC) Workbook

Building a Franchise Advisory Council That Gets Results

By |2021-07-15T19:22:23+00:00July 15th, 2021|Resources, Tools and Templates|

Franchise Advisory Councils are a critical business and relationship-building tool: They build franchisee loyalty and trust, increase support and buy-in to corporate initiatives, create better programs, and minimize resistance to change. This workbook is for franchisors who are considering creating an (FAC) but aren’t sure where or how to start.

  • Home Health Care News Logo

Nurse Next Door Exec: ‘There Has Never Been More Interest in Home Care Franchising’

By |2021-07-08T15:36:41+00:00July 8th, 2021|FBR In the News|

Home care franchise companies may be in the midst of a major growth period brought on by the COVID-19 emergency. In the past, interest in joining a home care franchise system largely stemmed from the financial opportunity it presented for entrepreneurs. The average profit for senior care franchises is $135,625 annually, according to Franchise Business Review.