About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.

Got Satisfaction?

By |2021-05-26T20:18:49+00:00April 26th, 2019|FBR In the News|

In the March edition of Franchising World Magazine, Franchise Business Review CEO Eric Stites analyzes the key findings of the [email protected] study and the risks that franchisors may be facing when it comes to attracting and retaining top employees.

Record High Satisfaction for Franchise Business Owners

By |2020-10-29T13:19:24+00:00April 17th, 2019|Press Releases|

New research from Franchise Business Review indicates franchise business owners are satisfied and confident about growth. When it comes to the future outlook for their business, two-thirds (67%) rated their long-term growth opportunity as “very strong” or “strong,” while another 25 percent (25%) rated their long-term growth outlook as “moderate.” Just eight percent (8%) rated their long-term growth opportunity as “weak” or “very weak.”

Keys to Expanding Your Franchise

By |2021-05-27T13:39:31+00:00April 12th, 2019|FBR In the News|

Think it may be time to expand your franchise? Thinking of adding locations, but not sure if it's attainable? Boss Magazine's latest article describes the safest and most effective ways to grow your franchise. Franchise Business Review CEO Eric Stites and others weigh in on the most appropriate time for expansion, as well as other useful tips for growing franchises.

How to Start a Franchise in 11 Steps

By |2021-05-27T13:51:53+00:00February 20th, 2019|FBR In the News|

Starting a franchise can be a daunting and difficult task and many who set out on the journey run into the same, or at least similar, hurdles. This easy 11 step process helps new franchisees avoid these common problems to make their endeavors as successful as possible.

  • CNBC Logo

Mark Zuckerberg’s dad said he could go to Harvard or have a McDonald’s franchise

By |2021-05-27T13:52:34+00:00February 11th, 2019|FBR In the News|

Mark Zuckerberg was given an early ultimatum growing up - either go to Harvard, or franchise a McDonald's restaurant. This article describes the decision he eventually made and shows the ins and outs of beginning a franchising opportunity and how his life would have differed had he chosen the Golden Arches instead of the Crimson.

What I Wish I Knew Before Buying a Franchise

By |2021-05-27T14:06:36+00:00February 1st, 2019|FBR In the News|

CEO and Managing Director of Franchise Business Review, Eric Stites, elaborates on the less well-known struggles of purchasing and maintaining a franchise. Eric provides franchisees with many resources to allow a better understanding of potential future hurdles so that risks may be mitigated.

Weichert Real Estate Affiliates, Inc. Named to Top Franchise List for Owner Satisfaction

By |2021-05-27T14:08:02+00:00February 1st, 2019|FBR In the News|

Weichert Real Estate Affiliates, Inc. has been named to Franchise Business Review's "Top 200 Best Franchises" list for its fourth consecutive year. Bill Scavone, President and COO of the company, weighs in on what the honor means to the company and Weichert's continued dedication to providing a top-notch partnership with its franchisees.

101 Side Business Ideas

By |2021-05-27T14:12:55+00:00January 10th, 2019|FBR In the News|

Whatever your reasons, starting your own business doesn’t mean you have to retire early from your full-time gig. In fact, it could mean the opposite — your business idea might need some time to prove itself before you can afford to leave your job.

Franchise Business Review Announces 2019’s Top Franchises

By |2020-10-29T13:19:25+00:00January 10th, 2019|Press Releases|

Franchise Business Review announces the Top Franchises for 2019 based on franchisee satisfaction research. To identify the top 200 franchise brands, Franchise Business Review analyzed 18 months of data from approximately 30,500 franchisees representing 310 brands regarding their overall satisfaction with their brands and their likelihood to recommend it to others.

  • Content+marketing

Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them

By |2021-05-27T17:13:26+00:00November 2nd, 2018|Uncategorized|

It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.

2018 Top Food and Beverage Franchises Report Released by Franchise Business Review

By |2020-10-29T13:19:25+00:00October 22nd, 2018|Press Releases|

Franchise Business Review has released the Top Food and Beverage Franchises to own based on independent research data from over 4,300 franchise owners. Other findings from the research show the average annual income for food franchisees that have been in business longer than two years is $120,000. Nearly a third of food franchisees surveyed have been in business 10 years or more.

  • Homevestors+franchise

What Makes a Positive Organizational Culture?

By |2021-05-27T14:42:58+00:00October 5th, 2018|Uncategorized|

Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.

  • Creating a Positive Culture in Franchising

Creating a Positive Culture in Franchising

By |2021-05-27T14:49:39+00:00October 3rd, 2018|Research, Resources|

This whitepaper by Roger McCoy, Franchise Business Consultant at Direct Energy, explores what determines an organization's culture, why franchises are even more dependent on culture than other business models, the foundations required for building a positive culture, and the role of franchise leadership in creating a positive culture that in order to drive productivity and profitability.

Top 50 Franchise Leaders of 2018 Announced by Franchise Business Review

By |2020-10-29T13:19:25+00:00September 6th, 2018|Press Releases|

Franchise Business Review announces the Top 50 Franchise Leaders based on independent feedback from franchise owners within each leader's franchise system. Franchisees were asked over 30 questions regarding their brands, including questions about their franchise’s integrity, core values, culture and community – the intangible aspects that can make or break the franchise experience.

4 Franchise Development Budget Planning Mistakes to Avoid

By |2021-05-27T17:33:56+00:00July 23rd, 2018|Uncategorized|

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

Franchisee Satisfaction and Your Bottom Line: Real-World Case Studies

By |2020-11-11T19:22:54+00:00July 6th, 2018|Resources, Webinars|

We often hear that the data we provide has helped our clients identify key issues among their franchisees, but it can sometimes be difficult to put an operational value on tracking franchisee attitudes. In this webinar, we speak with three franchisors about how moving the needle on satisfaction has also helped them grow their brand, both in same-store sales and new development.

Councils, Committees, and Advocates: Best Practices for Leveraging Franchisee Input and Rolling Out Changes

By |2020-11-11T19:23:20+00:00July 6th, 2018|Resources, Webinars|

A system with 500 franchisees handles communications very differently than one with 25, but regardless of size, franchisees demand that their voices be heard and respected -- and rightfully so. Still, finding the optimal strategy to solicit feedback, make decisions, and roll out changes while making sure everyone feels represented can be extremely difficult for any brand. Our panelists discuss how a brand of any size can create efficient, open communication channels to keep both franchisor and franchisees happy.

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Rising Tides: How Sharing Unit Level Data System-Wide Benefits Everyone

By |2020-11-11T19:23:33+00:00July 6th, 2018|Resources, Webinars|

We've often discussed the importance of collecting and analyzing unit-level data to help franchisees improve their profitability and grow their bottom line. This time, we focus specifically on WHY it's important not just to collect the data, but to share it with the entire system. Our panelists discuss what they share, how they overcome franchisee pushback, and what benefits they've seen by making this data available system-wide.

Tech Talk: Implementing the Right Technology at the Right Time for Your Franchisees

By |2020-11-11T19:23:50+00:00July 6th, 2018|Resources, Webinars|

If every franchise brand had a fully integrated, customized, easy to use, modular, cost-effective technology platform for their franchisees, operations would run very smoothly. Unfortunately, the perfect tech options seem too expensive for the brands that need them most and the questions involved with moving from one platform to another can quickly halt a much-needed upgrade. In this webinar, we speak with panelists who can clarify how to make the choice in platforms, when to make the investment, and the most seamless ways to roll out a new system.

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Creating Franchisee Vision Plans (and Aligning Them with the CEO’s Vision)

By |2020-11-11T19:24:04+00:00July 6th, 2018|Resources, Webinars|

Franchisees are motivated by the potential to realize their dreams. Unfortunately, it can become very easy to lose sight of the long-term goals while dealing with the short-term challenges within the business. Working with franchisees to put their vision in writing can help them to stick to it and track their own progress, and helps YOU to make sure their vision stays aligned with the brand's so that both parties are working toward common goals.

The Tipping Point: Best Practices for Closing Franchise Deals

By |2020-11-11T19:24:19+00:00July 6th, 2018|Resources, Webinars|

You’ve nurtured ideal franchisees all the way through the sales pipeline; now all that’s left is to sign on the dotted line. This webinar will take you through practical strategies for closing franchise deals, including using discovery days and shadow programs, why you should reveal the good AND the bad to candidates, tools (checklists, templates, FAQs) to speed up validation, and how to deal with candidates who sabotage the validation process.

Wooing the Sophisticated Multi-Unit Franchisee

By |2020-11-11T19:24:31+00:00July 6th, 2018|Resources, Webinars|

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

  • lead generation

Attracting Better (Not More) Candidates: Finding the Right Franchisees

By |2020-11-11T19:24:44+00:00July 6th, 2018|Resources, Webinars|

Everyone wants more leads, but increasing the number of leads coming in doesn’t do you any good unless they’re quality leads. Listen to franchise development experts share their experience about what works best, tactics for marketing your brand to candidates, how to get more referrals, and how to convert more leads by being transparent throughout the sales process.

  • franchise broker shaking hands to close deal with franchise buyer

What Your Franchise Broker Needs to Know About Franchisee Satisfaction

By |2021-02-17T17:43:51+00:00May 17th, 2018|Uncategorized|

Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.

What Story Is Your Item 19 Telling?

By |2020-11-11T19:27:56+00:00May 10th, 2018|Resources, Videos|

More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the burning question, “How much money can I expect to make?” FBR's President & COO Michelle Rowan shares three need-to-know tips to make your Item 19 accurate and engaging.

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The Link Between Franchisee Satisfaction and Performance

By |2020-11-11T19:28:30+00:00April 2nd, 2018|Research, Resources|

Franchise Business Review's data shows that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric. This graphic illustrates the gap between brands in the top quartile of satisfaction and brands in the bottom quartile in annual unit growth, royalty revenue, franchisee turnover, and franchisee income.

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5 Creative Ideas for Discovery Days

By |2020-11-11T19:28:45+00:00April 2nd, 2018|Resources, Videos|

Discovery days are an integral part of every brand’s development process. FBR's President & COO Michelle Rowan shares shares the top five creative ideas shared by leaders from: Smoothie King, Mathnasium, College Hunks Hauling Junk, Right at Home, and InXpress in FBR's Development Webinar Series.

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4 Warning Signs of Franchisee Dissatisfaction

By |2020-11-11T19:29:02+00:00March 26th, 2018|Resources, Videos|

Using the data Franchise Business Review has collected from over 1,100 franchise brands, we've identified four warning signs that indicate that your franchisees are unhappy or disengaged - which means your system is at risk. FBR's Michael Kupfer talks about what you need to watch out for.

  • Item 19

3 Ways You’re Wasting Money

By |2020-11-11T19:31:23+00:00March 9th, 2018|Resources, Videos|

Nobody likes to waste money, but time and again, we see franchisors making simple mistakes that are costing them. In under three minutes, FBR's President & COO Michelle Rowan shares three ways you could be losing money - without even knowing it. Watch now to find out if your system is at risk and learn how to fix it.

  • franchise recruitment

10 Tips and Tricks to Crush Your Franchise Recruitment Goals With Data Storytelling

By |2018-02-13T09:57:01+00:00February 13th, 2018|Uncategorized|

Sales is all about storytelling: Connecting with your audience on a human level. And while data - cold hard numbers - may not seem like it gives your audience the warm and fuzzies, data is actually a powerful storytelling tool. These tips and tricks will show you how to leverage franchisee satisfaction data at every stage of the sales funnel to meet and exceed your franchise recruitment goals.

How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise

By |2021-05-26T13:58:18+00:00January 30th, 2018|Uncategorized|

Yogi Bear's Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.

  • Beyond the Uniform

Vets in Franchises

By |2020-11-10T19:57:27+00:00January 2nd, 2018|FBR In the News|

FBR's CEO Eric Stites talks with Justin M. Nassiri of Beyond the Uniform about some of the companies that are doing the right things to attract veterans to franchising.

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5 Tactics to Make Discovery Day More Effective

By |2017-11-20T10:55:12+00:00November 20th, 2017|Uncategorized|

Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.

Top 100 Franchises for Veterans Announced by Franchise Business Review

By |2020-10-29T13:19:25+00:00November 8th, 2017|Press Releases|

According to Franchise Business Review’s research, one in eight franchise businesses in North America is owned by a veteran. To identify the top brands among them, Franchise Business Review analyzed 18 months of data from approximately 25,000 veteran franchise owners representing over 250 brands to create a list of the Top 100 Franchises for Veterans for 2017.

  • franchise leads

Find Your Perfect Franchisee Match

By |2017-10-10T12:01:26+00:00October 10th, 2017|Uncategorized|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • franchise leads

Quiz: Find Your Perfect Franchisee Match

By |2020-11-11T19:36:03+00:00September 12th, 2017|Resources, Tools and Templates|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

2017 Top Food and Beverage Franchises Report Released by Franchise Business Review

By |2020-10-29T13:19:25+00:00September 7th, 2017|Press Releases|

Forty franchises were named in Franchise Business Review's report on the 2017 Top Food and Beverage Franchises. The companies on the list received the highest ratings from their franchisees in Franchise Business Review’s independent satisfaction survey, which covers financial opportunity, training and support, leadership, operations and product development, core values, general satisfaction, and the franchisee community.

  • Michelle Rowan, Franchise Business Review

Data Sharing as the New Franchise Industry Standard

By |2020-11-11T19:36:55+00:00August 18th, 2017|Resources, Videos|

Franchise candidates today expect transparency. They want access to data early on when researching franchise opportunities. In under five minutes, FBR President & COO Michelle Rowan shares TWO tips for leveraging franchisee satisfaction data online to give candidates the information they expect - AND speed up your development efforts.

  • franchisee satisfaction reviews

Highlight Your Franchisee Satisfaction Reviews Online to Influence Candidates

By |2017-08-14T08:50:46+00:00August 14th, 2017|Uncategorized|

It’s no secret most people read online reviews of a product or service before making a purchase. While most franchisors expect and encourage franchise candidates to contact their existing franchisees as part of the validation process, more and more are starting to realize they need to have reviews of their system online to grab candidates’ interest in the first place.

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Growing Your Franchise Brand Without Losing Sight of What Matters

By |2021-05-27T14:29:43+00:00July 20th, 2017|Uncategorized|

The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.

Franchise Business Review Announces Top Franchise Leaders

By |2020-10-29T13:19:25+00:00July 17th, 2017|Press Releases|

Franchise Business Review identified 2017's top franchise leaders based on positive feedback regarding their leadership from franchisees at their brand during a recent franchisee satisfaction survey of approximately 30,000 franchisees representing 334 brands regarding their brands’ leadership and culture as well as their overall satisfaction with their brands and their likelihood to recommend them to others.

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Home Care Makes Low-Cost Franchise List

By |2020-11-10T20:00:46+00:00June 21st, 2017|FBR In the News|

Home care has quickly become known as a top franchise in recent years. With a relatively low cost to entry in the private duty market, some franchises are also gaining recognition as top low-cost franchise businesses, according to the Franchise Business Review.

Franchise Business Review Issues Call for Entries for 12th Annual FBR50 Awards

By |2020-10-29T13:19:25+00:00June 21st, 2017|Press Releases|

Franchise Business Review issued its call for entries for the 2018 FBR50 Awards. The FBR50 Awards recognize the top franchises each year that have achieved excellence in franchisee satisfaction. The awards are based on research conducted by Franchise Business Review, which includes surveys of over 30,000 franchisees. The entry deadline is September 30, 2017.

80 Franchises Earn a Spot on Franchise Business Review’s 2017 Top Low-Cost Franchise List Due to High Franchisee Satisfaction

By |2020-10-29T13:19:25+00:00June 9th, 2017|Press Releases|

Only 80 franchise brands qualified for Franchise Business Review’s 2017 Top Low-Cost Franchises list. Brands on the list had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in Franchise Business Review’s franchisee satisfaction survey.