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About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali lives in Maine with her husband and two sons.
  • Homevestors franchise

What Makes a Positive Organizational Culture?

By |2021-01-27T01:18:48+00:00October 5th, 2018|Uncategorized|

Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.

  • Creating a Positive Culture

Creating a Positive Culture in Franchising

By |2020-11-11T19:20:20+00:00October 3rd, 2018|Research, Resources|

This whitepaper by Roger McCoy, Franchise Business Consultant at Direct Energy, explores what determines an organization's culture, why franchises are even more dependent on culture than other business models, the foundations required for building a positive culture, and the role of franchise leadership in creating a positive culture that in order to drive productivity and profitability.

Top 50 Franchise Leaders of 2018 Announced by Franchise Business Review

By |2020-10-29T13:19:25+00:00September 6th, 2018|Press Releases|

Franchise Business Review announces the Top 50 Franchise Leaders based on independent feedback from franchise owners within each leader's franchise system. Franchisees were asked over 30 questions regarding their brands, including questions about their franchise’s integrity, core values, culture and community – the intangible aspects that can make or break the franchise experience.

4 Franchise Development Budget Planning Mistakes to Avoid

By |2021-03-23T16:40:22+00:00July 23rd, 2018|Uncategorized|

Despite the seemingly endless meetings and ensuing headaches that accompany budget planning, there’s no escaping it. To make this year’s planning a little easier for you, we’ve put together the four most common budgeting mistakes that franchise marketing and development teams tend to make, along with ways to fix them.

Franchisee Satisfaction and Your Bottom Line: Real-World Case Studies

By |2020-11-11T19:22:54+00:00July 6th, 2018|Resources, Webinars|

We often hear that the data we provide has helped our clients identify key issues among their franchisees, but it can sometimes be difficult to put an operational value on tracking franchisee attitudes. In this webinar, we speak with three franchisors about how moving the needle on satisfaction has also helped them grow their brand, both in same-store sales and new development.

Councils, Committees, and Advocates: Best Practices for Leveraging Franchisee Input and Rolling Out Changes

By |2020-11-11T19:23:20+00:00July 6th, 2018|Resources, Webinars|

A system with 500 franchisees handles communications very differently than one with 25, but regardless of size, franchisees demand that their voices be heard and respected -- and rightfully so. Still, finding the optimal strategy to solicit feedback, make decisions, and roll out changes while making sure everyone feels represented can be extremely difficult for any brand. Our panelists discuss how a brand of any size can create efficient, open communication channels to keep both franchisor and franchisees happy.

  • Group of people at a table with a Bar Graph Growth Moving Up Improvement Concept

Rising Tides: How Sharing Unit Level Data System-Wide Benefits Everyone

By |2020-11-11T19:23:33+00:00July 6th, 2018|Resources, Webinars|

We've often discussed the importance of collecting and analyzing unit-level data to help franchisees improve their profitability and grow their bottom line. This time, we focus specifically on WHY it's important not just to collect the data, but to share it with the entire system. Our panelists discuss what they share, how they overcome franchisee pushback, and what benefits they've seen by making this data available system-wide.

Tech Talk: Implementing the Right Technology at the Right Time for Your Franchisees

By |2020-11-11T19:23:50+00:00July 6th, 2018|Resources, Webinars|

If every franchise brand had a fully integrated, customized, easy to use, modular, cost-effective technology platform for their franchisees, operations would run very smoothly. Unfortunately, the perfect tech options seem too expensive for the brands that need them most and the questions involved with moving from one platform to another can quickly halt a much-needed upgrade. In this webinar, we speak with panelists who can clarify how to make the choice in platforms, when to make the investment, and the most seamless ways to roll out a new system.

  • binoculars representing transparency in franchising practices

Creating Franchisee Vision Plans (and Aligning Them with the CEO’s Vision)

By |2020-11-11T19:24:04+00:00July 6th, 2018|Resources, Webinars|

Franchisees are motivated by the potential to realize their dreams. Unfortunately, it can become very easy to lose sight of the long-term goals while dealing with the short-term challenges within the business. Working with franchisees to put their vision in writing can help them to stick to it and track their own progress, and helps YOU to make sure their vision stays aligned with the brand's so that both parties are working toward common goals.

The Tipping Point: Best Practices for Closing Franchise Deals

By |2020-11-11T19:24:19+00:00July 6th, 2018|Resources, Webinars|

You’ve nurtured ideal franchisees all the way through the sales pipeline; now all that’s left is to sign on the dotted line. This webinar will take you through practical strategies for closing franchise deals, including using discovery days and shadow programs, why you should reveal the good AND the bad to candidates, tools (checklists, templates, FAQs) to speed up validation, and how to deal with candidates who sabotage the validation process.

Wooing the Sophisticated Multi-Unit Franchisee

By |2020-11-11T19:24:31+00:00July 6th, 2018|Resources, Webinars|

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

  • lead generation

Attracting Better (Not More) Candidates: Finding the Right Franchisees

By |2020-11-11T19:24:44+00:00July 6th, 2018|Resources, Webinars|

Everyone wants more leads, but increasing the number of leads coming in doesn’t do you any good unless they’re quality leads. Listen to franchise development experts share their experience about what works best, tactics for marketing your brand to candidates, how to get more referrals, and how to convert more leads by being transparent throughout the sales process.

  • franchise broker shaking hands to close deal with franchise buyer

What Your Franchise Broker Needs to Know About Franchisee Satisfaction

By |2021-02-17T17:43:51+00:00May 17th, 2018|Uncategorized|

Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.

What Story Is Your Item 19 Telling?

By |2020-11-11T19:27:56+00:00May 10th, 2018|Resources, Videos|

More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the burning question, “How much money can I expect to make?” FBR's President & COO Michelle Rowan shares three need-to-know tips to make your Item 19 accurate and engaging.

  • Top Quartile Performance 2018

The Link Between Franchisee Satisfaction and Performance

By |2020-11-11T19:28:30+00:00April 2nd, 2018|Research, Resources|

Franchise Business Review's data shows that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric. This graphic illustrates the gap between brands in the top quartile of satisfaction and brands in the bottom quartile in annual unit growth, royalty revenue, franchisee turnover, and franchisee income.

  • Discovery Days tips

5 Creative Ideas for Discovery Days

By |2020-11-11T19:28:45+00:00April 2nd, 2018|Resources, Videos|

Discovery days are an integral part of every brand’s development process. FBR's President & COO Michelle Rowan shares shares the top five creative ideas shared by leaders from: Smoothie King, Mathnasium, College Hunks Hauling Junk, Right at Home, and InXpress in FBR's Development Webinar Series.

  • 5-Minute Friday Tips

4 Warning Signs of Franchisee Dissatisfaction

By |2020-11-11T19:29:02+00:00March 26th, 2018|Resources, Videos|

Using the data Franchise Business Review has collected from over 1,100 franchise brands, we've identified four warning signs that indicate that your franchisees are unhappy or disengaged - which means your system is at risk. FBR's Michael Kupfer talks about what you need to watch out for.

  • Item 19

3 Ways You’re Wasting Money

By |2020-11-11T19:31:23+00:00March 9th, 2018|Resources, Videos|

Nobody likes to waste money, but time and again, we see franchisors making simple mistakes that are costing them. In under three minutes, FBR's President & COO Michelle Rowan shares three ways you could be losing money - without even knowing it. Watch now to find out if your system is at risk and learn how to fix it.

  • franchise recruitment

10 Tips and Tricks to Crush Your Franchise Recruitment Goals With Data Storytelling

By |2018-02-13T09:57:01+00:00February 13th, 2018|Uncategorized|

Sales is all about storytelling: Connecting with your audience on a human level. And while data - cold hard numbers - may not seem like it gives your audience the warm and fuzzies, data is actually a powerful storytelling tool. These tips and tricks will show you how to leverage franchisee satisfaction data at every stage of the sales funnel to meet and exceed your franchise recruitment goals.

  • Yogi Bear's Jellystone Park Franchise

How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise

By |2021-01-26T21:59:43+00:00January 30th, 2018|Uncategorized|

Yogi Bear's Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.

  • Beyond the Uniform

Vets in Franchises

By |2020-11-10T19:57:27+00:00January 2nd, 2018|FBR In the News|

FBR's CEO Eric Stites talks with Justin M. Nassiri of Beyond the Uniform about some of the companies that are doing the right things to attract veterans to franchising.

  • discovery day tactics

5 Tactics to Make Discovery Day More Effective

By |2017-11-20T10:55:12+00:00November 20th, 2017|Uncategorized|

Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.

Top 100 Franchises for Veterans Announced by Franchise Business Review

By |2020-10-29T13:19:25+00:00November 8th, 2017|Press Releases|

According to Franchise Business Review’s research, one in eight franchise businesses in North America is owned by a veteran. To identify the top brands among them, Franchise Business Review analyzed 18 months of data from approximately 25,000 veteran franchise owners representing over 250 brands to create a list of the Top 100 Franchises for Veterans for 2017.

  • franchise leads

Find Your Perfect Franchisee Match

By |2017-10-10T12:01:26+00:00October 10th, 2017|Uncategorized|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • Two Men and a Truck Franchise

Recruiting Franchisees from Within

By |2020-11-11T19:34:26+00:00September 28th, 2017|Case Studies, Resources|

TWO MEN AND A TRUCK views recruiting franchisees from within as an extension of its core purpose, which is to move people forward. President Randy Shacka shares his best practices for growing and building the brand through its corporate staff and employees of existing franchisees.

  • Marco's Pizza franchise

How Marco’s Pizza Had Achieved Revenue Growth of 23.5%

By |2020-11-11T19:34:40+00:00September 28th, 2017|Case Studies, Resources|

Marco’s Pizza opened 113 stores in 2015, with revenue growth of 23.5% over the previous year. Bryon Stephens, President and Chief Operating Officer of Marco’s Pizza, believes keeping the brand current and involved in the community, while providing franchisees with extensive support, has helped achieve this growth. He shared some of the successful approaches Marco’s Pizza has taken.

  • franchise leads

Quiz: Find Your Perfect Franchisee Match

By |2020-11-11T19:36:03+00:00September 12th, 2017|Resources, Tools and Templates|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

2017 Top Food and Beverage Franchises Report Released by Franchise Business Review

By |2020-10-29T13:19:25+00:00September 7th, 2017|Press Releases|

Forty franchises were named in Franchise Business Review's report on the 2017 Top Food and Beverage Franchises. The companies on the list received the highest ratings from their franchisees in Franchise Business Review’s independent satisfaction survey, which covers financial opportunity, training and support, leadership, operations and product development, core values, general satisfaction, and the franchisee community.

  • Michelle Rowan, Franchise Business Review

Data Sharing as the New Franchise Industry Standard

By |2020-11-11T19:36:55+00:00August 18th, 2017|Resources, Videos|

Franchise candidates today expect transparency. They want access to data early on when researching franchise opportunities. In under five minutes, FBR President & COO Michelle Rowan shares TWO tips for leveraging franchisee satisfaction data online to give candidates the information they expect - AND speed up your development efforts.

  • franchisee satisfaction reviews

Highlight Your Franchisee Satisfaction Reviews Online to Influence Candidates

By |2017-08-14T08:50:46+00:00August 14th, 2017|Uncategorized|

It’s no secret most people read online reviews of a product or service before making a purchase. While most franchisors expect and encourage franchise candidates to contact their existing franchisees as part of the validation process, more and more are starting to realize they need to have reviews of their system online to grab candidates’ interest in the first place.

  • grow your franchise brand

Growing Your Franchise Brand Without Losing Sight of What Matters

By |2021-01-26T23:23:48+00:00July 20th, 2017|Uncategorized|

The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.

Franchise Business Review Announces Top Franchise Leaders

By |2020-10-29T13:19:25+00:00July 17th, 2017|Press Releases|

Franchise Business Review identified 2017's top franchise leaders based on positive feedback regarding their leadership from franchisees at their brand during a recent franchisee satisfaction survey of approximately 30,000 franchisees representing 334 brands regarding their brands’ leadership and culture as well as their overall satisfaction with their brands and their likelihood to recommend them to others.

  • Golden Corral Franchise

Case Study: Golden Corral’s Golden Ticket

By |2017-07-12T16:17:30+00:00July 12th, 2017|Uncategorized|

Learn how the Golden Corral franchise system more than doubled its franchisee satisfaction survey participation - and lived up to its commitment to giving its operators a voice - by partnering with Franchise Business Review.

Home Care Makes Low-Cost Franchise List

By |2020-11-10T20:00:46+00:00June 21st, 2017|FBR In the News|

Home care has quickly become known as a top franchise in recent years. With a relatively low cost to entry in the private duty market, some franchises are also gaining recognition as top low-cost franchise businesses, according to the Franchise Business Review.

Franchise Business Review Issues Call for Entries for 12th Annual FBR50 Awards

By |2020-10-29T13:19:25+00:00June 21st, 2017|Press Releases|

Franchise Business Review issued its call for entries for the 2018 FBR50 Awards. The FBR50 Awards recognize the top franchises each year that have achieved excellence in franchisee satisfaction. The awards are based on research conducted by Franchise Business Review, which includes surveys of over 30,000 franchisees. The entry deadline is September 30, 2017.

80 Franchises Earn a Spot on Franchise Business Review’s 2017 Top Low-Cost Franchise List Due to High Franchisee Satisfaction

By |2020-10-29T13:19:25+00:00June 9th, 2017|Press Releases|

Only 80 franchise brands qualified for Franchise Business Review’s 2017 Top Low-Cost Franchises list. Brands on the list had to have high franchisee satisfaction and an investment of under $100,000 at the time their franchisees participated in Franchise Business Review’s franchisee satisfaction survey.

  • Women in Franchising

Women in Franchising

By |2020-11-11T19:38:32+00:00April 11th, 2017|Research, Resources|

Franchise Business Review asked the franchise industry to nominate the women leading the way in franchising through exceptional leadership, knowledge, and creativity. This special report highlights some of the nominations we received, along with franchisee satisfaction data around women franchisees, resources, and advice from franchisors on building a more profitable system.

Multi-Unit Franchising Has High Satisfaction and Is Attracting More Women According to Research by Franchise Business Review

By |2020-10-29T13:19:26+00:00April 4th, 2017|Press Releases|

This year’s multi-unit franchising research revealed that 90% of multi-unit operators enjoy operating their business and that the number of female multi-unit franchise owners is growing strongly. 35% of multi-unit operators are female or male/female partnerships, up roughly 30% from just a few years ago. This and more data was obtained from surveying 9,125 multi-unit franchisees representing 317 franchise brands.

5 Tips for Overcoming Analysis Paralysis

By |2020-11-11T19:38:56+00:00March 16th, 2017|Resources, Webinars|

Whether the thought of analyzing data fills you with dread, or you just don’t know where to start, this 30-minute webinar will help even the most data-phobic franchisor understand how to use your data to drive your strategic efforts and start outperforming your competitors.

2017’s Top 50 Franchises for Women List Released by Franchise Business Review

By |2020-10-29T13:19:26+00:00February 3rd, 2017|Press Releases|

Franchise Business Review's releases 2017's top franchises for women, based on feedback from 6,400 female franchisees representing 300 franchise brands. Each shared her thoughts about her franchise in a variety of areas that are crucial to her success including leadership, training, and financial opportunity as well as work/life balance.

  • The Franchise Happiness Project

eBook: The [Franchise] Happiness Project

By |2020-11-11T19:40:10+00:00February 1st, 2017|eBooks and Whitepapers, Resources|

If you can commit to focusing on one area to work on each month and embedding it into your corporate culture, you may find that a step-by-step approach to change can end up making a big difference. This eBook lay out 12 best practices you can implement over the course of a year to increase satisfaction and improve productivity.

By |2020-11-10T20:00:28+00:00January 9th, 2017|FBR In the News|

Town Money Saver, a franchise system headquartered in Lucas, recently was recognized as a top franchise opportunity in the United States, according to a national franchise market research firm.

List of 2017’s Top Franchises With the Most Satisfied Franchisees Released by Franchise Business Review

By |2020-10-29T13:19:26+00:00January 2nd, 2017|Press Releases|

The brands that made Franchise Business Review’s 2017 Top Franchises list were selected based on survey data obtained from over 30,000 franchisees representing more than 334 low-cost brands over the past 18 months. Franchisees answered 33 questions ranking their franchise system in the areas of financial opportunity, training and support, leadership, operations and product development, core values (e.g., honesty and integrity of franchisor), general satisfaction, and the franchisee community.

  • Zach Nolte, Kitchen Solvers

Zach Nolte

By |2020-10-29T14:09:25+00:00December 14th, 2016|Uncategorized|

Zach NoltePresident, Kitchen SolversDid you use any type of survey before FBR’s? If so, was it internal or with another [...]

One Veteran’s Path from Service to Franchise Success

By |2020-11-10T20:00:19+00:00December 5th, 2016|FBR In the News|

When Ray Omar ended his six-year service as a Special Forces communications officer for the U.S. Army in 2006, he moved to Maryland and began a consulting gig with the government. Meanwhile, he couldn’t help but notice that his new city looked nothing like his hometown of Queens, New York. One detail in particular: Where were the Dunkin’ Donuts?

Social Geek Radio

By |2020-11-10T20:00:12+00:00November 18th, 2016|FBR In the News|

Social Geek Radio interviews Franchise Business Review's founder and CEO Eric Stites about where the idea for FBR started and how it continues to provide transparency to the franchise industry and help franchisors drive better results.

  • Paul Pickett, Wild Birds Unlimited

Paul Pickett

By |2020-10-29T14:09:25+00:00November 2nd, 2016|Uncategorized|

Paul PickettChief Development Officer, Wild Birds UnlimitedStrategically Leveraging Franchisee Satisfaction Data Helps Wild Birds Unlimited Soar Wild Birds Unlimited has [...]