About Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

The Grinches In Your Franchise System

By |2021-05-26T16:41:19+00:00December 15th, 2020|Blog|

The shopping season has officially commenced, and whether you’re a Black Friday warrior or more of a last-minute, better-under-pressure shopper, the buying experience can fuel your holiday excitement or suck all the joy out of the process. The same goes for franchise candidates in the validation process. Get the intel you need to make the franchise buying experience something to celebrate.

  • customer satisfaction surveys

Franchise Buyers Increasingly Care About Franchisee Satisfaction

By |2021-09-24T16:10:01+00:00December 9th, 2020|Blog|

All franchise buyers do varying degrees of due diligence before investing in a brand. The difference is that today more and more prospective franchisees are looking at franchisee satisfaction data in addition to financial benefits, lifestyle, and the training and support they’ll receive. See what current franchisees have to say about franchisee satisfaction as a key factor in choosing a franchise.

How to Develop and Conduct Employee Surveys

By |2023-03-20T17:37:19+00:00October 16th, 2020|FBR In the News|

With the upheaval of the pandemic in the workplace, it's become more important than ever to measure employee engagement and organizational culture. But if you're going to do it, it's important to do it right. Business News Daily talked with Eric Stites for tips on how to make the most of employee engagement surveys.

  • Mother working from home on a laptop distressed while her two boys jump on the bed behind her

Franchisors: The Parents Are Not Okay

By |2023-03-20T15:22:45+00:00September 30th, 2020|Blog|

Working parents are essentially juggling being the teacher, principal, custodian and lunch lady - in addition to their full-time jobs. Franchisors may not be able to alleviate the anxiety working parents are experiencing as the pandemic continues to wreak havoc on schedules and child care responsibilities, but here's what they can do to support them.

3 Reasons You Should Attend the 2020 MOD Conference

By |2021-05-26T17:08:26+00:00September 15th, 2020|Blog|

Michelle Rowan, president & COO of Franchise Business Review, is part of this year’s planning task force and the emcee for the Operations program at the IFA's Marketing, Operations & Development (MOD) Virtual Conference. She talked recently about the highlights of the event and what franchisors will take away.

Franchise Employee Culture in the New Normal

By |2020-11-12T15:59:55+00:00August 25th, 2020|Resources, Webinars|

As the country continues to reopen or increase restrictions again amidst the ongoing pandemic, what are the big takeaways for franchise companies? FBR talks with franchisors two franchisors to learn how they responded, how they adapted their communication and culture while the country was mostly in lock down, and how employee engagement data can be used to improve employee relations as we move forward.

  • Piggy+bank+with+hourglass

The ROI of Franchisee Satisfaction Surveys

By |2021-05-26T18:09:33+00:00May 28th, 2020|Blog|

Franchisee satisfaction is a primary indicator of long-term system growth and success in measuring the health of any franchise system, but if you're wondering what the ROI of franchisee satisfaction surveys is, read on for 8 ways you'll get a return on your investment of time and money - and drive franchise system growth.

  • Shoes Arrow

Disrupting the Lifecycle

By |2021-05-26T18:54:53+00:00February 18th, 2020|Resources, Webinars|

Franchisee validation is a clear and measurable indicator of operational soundness; however, the typical franchisee lifecycle shows that a new franchisee’s satisfaction usually declines after a few years – which can negatively affect validation and franchise sales. Learn unique approaches franchisors are taking to mitigate or break the franchisee lifecycle and turn those programs (and their franchisees) into a development tool.

  • Wall+Street+Journal

Women Flock to Franchising

By |2021-05-26T19:19:57+00:00December 2nd, 2019|FBR In the News|

THe number of women in the franchise industry is soaring. As of May, women own or co-own 35% of the franchise outlets in the U.S.—around 265,000—according to Franchise Business Review's research.

The Top 80 Franchises for Veterans Announced by Franchise Business Review

By |2020-10-29T13:19:24+00:00October 9th, 2019|Press Releases|

Franchise Business Review just announced the 2019 Top Franchises for Veterans. To identify the companies on the list, FBR analyzed 18 months of data from over 25,000 franchise owners, of which just over 10% were veterans, representing over 250 brands. Key findings revealed that eight out of 10 veteran franchise owners would recommend their franchise company to another franchise candidate.

  • Checkmark

Franchise Report Card

By |2021-05-26T19:35:53+00:00September 25th, 2019|Resources, Tools and Templates|

Franchise companies only achieve sustainable success and growth when their franchisees are satisfied with their performance. And the most satisfied franchisees feel that their franchisor is invested in their personal success. If you want to build a system where everyone wins, you need an action plan. That means understanding what you’re doing well and where you can improve. Start by downloading this free franchise report card to rate your system.

Women in Franchising 2019 Infographic

By |2021-05-26T20:02:36+00:00July 12th, 2019|Research, Resources|

Franchise Business Review compiled survey feedback collected over 18 months from 8.,800 female franchisees representing 266 franchise brands. 88% of female franchisees say they enjoy operating their business. Learn what the data shows about flexibility, financial expectations, income, and more.

  • Global+Franchise+Magazine

Beware the Talent Drain

By |2021-05-26T20:04:31+00:00July 11th, 2019|FBR In the News|

In today’s ‘employees market’, the talent drain is a very real risk to franchises. Many franchisors and franchisees are struggling with recruiting and retention, trying to balance the need for competitive compensation and benefits, with rising costs in many other areas of the business.

Got Satisfaction?

By |2021-05-26T20:18:49+00:00April 26th, 2019|FBR In the News|

In the March edition of Franchising World Magazine, Franchise Business Review CEO Eric Stites analyzes the key findings of the [email protected] study and the risks that franchisors may be facing when it comes to attracting and retaining top employees.

Record High Satisfaction for Franchise Business Owners

By |2023-03-16T18:38:20+00:00April 17th, 2019|Press Releases|

New research from Franchise Business Review indicates franchise business owners are satisfied and confident about growth. When it comes to the future outlook for their business, two-thirds (67%) rated their long-term growth opportunity as “very strong” or “strong,” while another 25 percent (25%) rated their long-term growth outlook as “moderate.” Just eight percent (8%) rated their long-term growth opportunity as “weak” or “very weak.”

Keys to Expanding Your Franchise

By |2021-05-27T13:39:31+00:00April 12th, 2019|FBR In the News|

Think it may be time to expand your franchise? Thinking of adding locations, but not sure if it's attainable? Boss Magazine's latest article describes the safest and most effective ways to grow your franchise. Franchise Business Review CEO Eric Stites and others weigh in on the most appropriate time for expansion, as well as other useful tips for growing franchises.

How to Start a Franchise in 11 Steps

By |2021-05-27T13:51:53+00:00February 20th, 2019|FBR In the News|

Starting a franchise can be a daunting and difficult task and many who set out on the journey run into the same, or at least similar, hurdles. This easy 11 step process helps new franchisees avoid these common problems to make their endeavors as successful as possible.

  • CNBC Logo

Mark Zuckerberg’s dad said he could go to Harvard or have a McDonald’s franchise

By |2021-05-27T13:52:34+00:00February 11th, 2019|FBR In the News|

Mark Zuckerberg was given an early ultimatum growing up - either go to Harvard, or franchise a McDonald's restaurant. This article describes the decision he eventually made and shows the ins and outs of beginning a franchising opportunity and how his life would have differed had he chosen the Golden Arches instead of the Crimson.

12 Days of Holiday Reading to Get You Motivated and Inspired

By |2023-03-16T20:51:47+00:00December 20th, 2018|Blog|

It’s the season of giving, and while a partridge in a pear tree would be nice, we thought a list of our 12 favorite books would be a tad more practical. The team at FBR compiled this list of the most inspiring and motivating books they’ve read this year so we could share them with you.

  • Content+marketing

Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them

By |2021-05-27T17:13:26+00:00November 2nd, 2018|Blog|

It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.

  • Homevestors+franchise

What Makes a Positive Organizational Culture?

By |2021-05-27T14:42:58+00:00October 5th, 2018|Blog|

Everyone's talking about organizational culture these days, but it can be squishy topic - hard to define and even harder to shape. To help understand what makes for a positive culture, we asked 10 franchise leaders at top-performing franchise companies how they would describe their brand’s culture. See what they told us.

  • Creating a Positive Culture in Franchising

Creating a Positive Culture in Franchising

By |2021-05-27T14:49:39+00:00October 3rd, 2018|Research, Resources|

This whitepaper by Roger McCoy, Franchise Business Consultant at Direct Energy, explores what determines an organization's culture, why franchises are even more dependent on culture than other business models, the foundations required for building a positive culture, and the role of franchise leadership in creating a positive culture that in order to drive productivity and profitability.

5 Must-Have Resources for Emerging Franchise Brands

By |2023-03-21T20:31:55+00:00September 4th, 2018|Blog|

We’ve pulled together this list of the top 5 must-have resources for emerging brands, full of the best practices we’ve collected over a decade from franchisors who are growing their brands strategically while maintaining a system of highly satisfied (and profitable) franchisees.

Franchisee Satisfaction and Your Bottom Line: Real-World Case Studies

By |2020-11-11T19:22:54+00:00July 6th, 2018|Resources, Webinars|

We often hear that the data we provide has helped our clients identify key issues among their franchisees, but it can sometimes be difficult to put an operational value on tracking franchisee attitudes. In this webinar, we speak with three franchisors about how moving the needle on satisfaction has also helped them grow their brand, both in same-store sales and new development.

Councils, Committees, and Advocates: Best Practices for Leveraging Franchisee Input and Rolling Out Changes

By |2020-11-11T19:23:20+00:00July 6th, 2018|Resources, Webinars|

A system with 500 franchisees handles communications very differently than one with 25, but regardless of size, franchisees demand that their voices be heard and respected -- and rightfully so. Still, finding the optimal strategy to solicit feedback, make decisions, and roll out changes while making sure everyone feels represented can be extremely difficult for any brand. Our panelists discuss how a brand of any size can create efficient, open communication channels to keep both franchisor and franchisees happy.

  • Group of people at a table with a Bar Graph Growth Moving Up Improvement Concept

Rising Tides: How Sharing Unit Level Data System-Wide Benefits Everyone

By |2020-11-11T19:23:33+00:00July 6th, 2018|Resources, Webinars|

We've often discussed the importance of collecting and analyzing unit-level data to help franchisees improve their profitability and grow their bottom line. This time, we focus specifically on WHY it's important not just to collect the data, but to share it with the entire system. Our panelists discuss what they share, how they overcome franchisee pushback, and what benefits they've seen by making this data available system-wide.

Tech Talk: Implementing the Right Technology at the Right Time for Your Franchisees

By |2020-11-11T19:23:50+00:00July 6th, 2018|Resources, Webinars|

If every franchise brand had a fully integrated, customized, easy to use, modular, cost-effective technology platform for their franchisees, operations would run very smoothly. Unfortunately, the perfect tech options seem too expensive for the brands that need them most and the questions involved with moving from one platform to another can quickly halt a much-needed upgrade. In this webinar, we speak with panelists who can clarify how to make the choice in platforms, when to make the investment, and the most seamless ways to roll out a new system.

  • binoculars representing transparency in franchising practices

Creating Franchisee Vision Plans (and Aligning Them with the CEO’s Vision)

By |2020-11-11T19:24:04+00:00July 6th, 2018|Resources, Webinars|

Franchisees are motivated by the potential to realize their dreams. Unfortunately, it can become very easy to lose sight of the long-term goals while dealing with the short-term challenges within the business. Working with franchisees to put their vision in writing can help them to stick to it and track their own progress, and helps YOU to make sure their vision stays aligned with the brand's so that both parties are working toward common goals.

The Tipping Point: Best Practices for Closing Franchise Deals

By |2020-11-11T19:24:19+00:00July 6th, 2018|Resources, Webinars|

You’ve nurtured ideal franchisees all the way through the sales pipeline; now all that’s left is to sign on the dotted line. This webinar will take you through practical strategies for closing franchise deals, including using discovery days and shadow programs, why you should reveal the good AND the bad to candidates, tools (checklists, templates, FAQs) to speed up validation, and how to deal with candidates who sabotage the validation process.

Wooing the Sophisticated Multi-Unit Franchisee

By |2020-11-11T19:24:31+00:00July 6th, 2018|Resources, Webinars|

Today 55% of the franchise industry is controlled by multi-unit unit operators. But landing a multi-unit operator can sometimes feel like reeling in a whale. This webinar will help you better understand what sophisticated multi-unit candidates look for when seeking a brand and how they evaluate it. You’ll learn tips and techniques for adapting your development process to multi-unit candidates and how to make your brand more attractive to the lenders that finance them.

  • lead generation

Attracting Better (Not More) Candidates: Finding the Right Franchisees

By |2020-11-11T19:24:44+00:00July 6th, 2018|Resources, Webinars|

Everyone wants more leads, but increasing the number of leads coming in doesn’t do you any good unless they’re quality leads. Listen to franchise development experts share their experience about what works best, tactics for marketing your brand to candidates, how to get more referrals, and how to convert more leads by being transparent throughout the sales process.

  • franchise broker shaking hands to close deal with franchise buyer

What Your Franchise Broker Needs to Know About Franchisee Satisfaction

By |2021-02-17T17:43:51+00:00May 17th, 2018|Blog|

Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.

What Story Is Your Item 19 Telling?

By |2020-11-11T19:27:56+00:00May 10th, 2018|Resources, Videos|

More than ever, savvy franchise buyers are honing in on your FDD’s Item 19. After all, it’s the closest they can get to answering the burning question, “How much money can I expect to make?” FBR's President & COO Michelle Rowan shares three need-to-know tips to make your Item 19 accurate and engaging.

  • Top Quartile Performance 2018

The Link Between Franchisee Satisfaction and Performance

By |2020-11-11T19:28:30+00:00April 2nd, 2018|Research, Resources|

Franchise Business Review's data shows that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric. This graphic illustrates the gap between brands in the top quartile of satisfaction and brands in the bottom quartile in annual unit growth, royalty revenue, franchisee turnover, and franchisee income.

  • Discovery Days tips

5 Creative Ideas for Discovery Days

By |2020-11-11T19:28:45+00:00April 2nd, 2018|Resources, Videos|

Discovery days are an integral part of every brand’s development process. FBR's President & COO Michelle Rowan shares shares the top five creative ideas shared by leaders from: Smoothie King, Mathnasium, College Hunks Hauling Junk, Right at Home, and InXpress in FBR's Development Webinar Series.

  • 5-Minute Friday Tips

4 Warning Signs of Franchisee Dissatisfaction

By |2020-11-11T19:29:02+00:00March 26th, 2018|Resources, Videos|

Using the data Franchise Business Review has collected from over 1,100 franchise brands, we've identified four warning signs that indicate that your franchisees are unhappy or disengaged - which means your system is at risk. FBR's Michael Kupfer talks about what you need to watch out for.

  • Item 19

3 Ways You’re Wasting Money

By |2020-11-11T19:31:23+00:00March 9th, 2018|Resources, Videos|

Nobody likes to waste money, but time and again, we see franchisors making simple mistakes that are costing them. In under three minutes, FBR's President & COO Michelle Rowan shares three ways you could be losing money - without even knowing it. Watch now to find out if your system is at risk and learn how to fix it.

  • franchise recruitment

10 Tips and Tricks to Crush Your Franchise Recruitment Goals With Data Storytelling

By |2018-02-13T09:57:01+00:00February 13th, 2018|Uncategorized|

Sales is all about storytelling: Connecting with your audience on a human level. And while data - cold hard numbers - may not seem like it gives your audience the warm and fuzzies, data is actually a powerful storytelling tool. These tips and tricks will show you how to leverage franchisee satisfaction data at every stage of the sales funnel to meet and exceed your franchise recruitment goals.

How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise

By |2021-05-26T13:58:18+00:00January 30th, 2018|Blog|

Yogi Bear's Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.

  • discovery day tactics

5 Tactics to Make Discovery Day More Effective

By |2023-03-16T16:03:03+00:00November 20th, 2017|Blog|

Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.

  • franchise leads

Find Your Perfect Franchisee Match

By |2017-10-10T12:01:26+00:00October 10th, 2017|Uncategorized|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • franchise leads

Quiz: Find Your Perfect Franchisee Match

By |2020-11-11T19:36:03+00:00September 12th, 2017|Resources, Tools and Templates|

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

  • Michelle Rowan, Franchise Business Review

Data Sharing as the New Franchise Industry Standard

By |2020-11-11T19:36:55+00:00August 18th, 2017|Resources, Videos|

Franchise candidates today expect transparency. They want access to data early on when researching franchise opportunities. In under five minutes, FBR President & COO Michelle Rowan shares TWO tips for leveraging franchisee satisfaction data online to give candidates the information they expect - AND speed up your development efforts.

  • franchisee satisfaction reviews

Highlight Your Franchisee Satisfaction Reviews Online to Influence Candidates

By |2017-08-14T08:50:46+00:00August 14th, 2017|Uncategorized|

It’s no secret most people read online reviews of a product or service before making a purchase. While most franchisors expect and encourage franchise candidates to contact their existing franchisees as part of the validation process, more and more are starting to realize they need to have reviews of their system online to grab candidates’ interest in the first place.

  • grow your franchise brand

Growing Your Franchise Brand Without Losing Sight of What Matters

By |2021-05-27T14:29:43+00:00July 20th, 2017|Blog|

The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.

  • Women in Franchising

Women in Franchising

By |2020-11-11T19:38:32+00:00April 11th, 2017|Research, Resources|

Franchise Business Review asked the franchise industry to nominate the women leading the way in franchising through exceptional leadership, knowledge, and creativity. This special report highlights some of the nominations we received, along with franchisee satisfaction data around women franchisees, resources, and advice from franchisors on building a more profitable system.

5 Tips for Overcoming Analysis Paralysis

By |2020-11-11T19:38:56+00:00March 16th, 2017|Resources, Webinars|

Whether the thought of analyzing data fills you with dread, or you just don’t know where to start, this 30-minute webinar will help even the most data-phobic franchisor understand how to use your data to drive your strategic efforts and start outperforming your competitors.

  • franchisee happiness

eBook: The [Franchise] Happiness Project

By |2021-10-29T14:11:17+00:00February 1st, 2017|eBooks and Whitepapers, Resources|

If you can commit to focusing on one area to work on each month and embedding it into your corporate culture, you may find that a step-by-step approach to change can end up making a big difference. This eBook lay out 12 best practices you can implement over the course of a year to increase satisfaction and improve productivity.

  • Vic Ciuffetelli, ActionCoach

Vic Ciuffetelli

By |2020-10-29T14:09:25+00:00December 14th, 2016|Blog|

Vic CiuffetelliCEO, ActionCOACHWhy did you decide to survey your franchisees with FBR? FBR is reputable and has recognition. Did you [...]

  • Zach Nolte, Kitchen Solvers

Zach Nolte

By |2023-03-15T16:54:26+00:00December 14th, 2016|Blog|

Zach Nolte President, Kitchen Solvers Did you use any type of survey before FBR’s? If so, was it internal or [...]