How Innovation Can Drive Sales and Profitability

Resource Center | Resources | Tue Feb, 2020 | 1 min read

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

Learn how forward-thinking brands are using operational innovation as a differentiator to bring in more candidates, award more franchises, and ultimately, drive unit-level profitability. In these live case studies, learn how top brands have been disruptors in the franchise industry and created new opportunities for their franchisees to be successful.

Key takeaways:

  • How successful brands have used innovation as a way to boost unit-level economics
  • Examples of operational innovations have led to new opportunities for development

Panelists:

  • Kris Antolak, Vice President, Oxi Fresh Cleaning Systems
  • David Mesa, Chief Development Officer, Ballard Brands LLC
  • Jim Westover, VP of Operations, Yogi Bear’s Jellystone Park Camp-Resorts

Watch Now

About The Author

Ali Forman

Ali Forman, Director of Editorial Content

Franchise Business Review

As the Director of Editorial Content, Ali leads FBR’s content strategy and creates high-quality, engaging resources to educate and inspire both franchise companies and future franchise owners. Ali’s previous experience includes senior marketing communications and content development roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.

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