Published February 18, 2020

How Innovation Can Drive Sales and Profitability

Learn how forward-thinking brands are using operational innovation as a differentiator to bring in more candidates, award more franchises, and ultimately, drive unit-level profitability. In these live case studies, learn how top brands have been disruptors in the franchise industry and created new opportunities for their franchisees to be successful.

Key takeaways:

  • How successful brands have used innovation as a way to boost unit-level economics
  • Examples of operational innovations have led to new opportunities for development


  • Kris Antolak, Vice President, Oxi Fresh Cleaning Systems
  • David Mesa, Chief Development Officer, Ballard Brands LLC
  • Jim Westover, VP of Operations, Yogi Bear’s Jellystone Park Camp-Resorts

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