Published January 5, 2022
How to build a healthier franchise brand in 2022
For many of us, New Year’s resolutions revolve around getting — or staying — healthy. Never has that been more true as we continue to battle new waves of Covid, return-to-work plans are revised and revised again, and work-life balance plays an increasingly important role.
But regardless of personal resolutions, for franchisors it also means building a healthier brand in 2022. With 2021 behind us, here are a few ways to take what you already do well and (dare I say it) pivot to a happy and healthy 2022.
1. Build your development muscles.
Competition for franchise buyers has never been greater. Megan Allen, Market President and Franchise Owner, FranNet of Colorado, is already predicting disruptions for development teams as candidates drop out of the process. Make sure your brand is in tip-top shape! Brands with high franchisee satisfaction attract higher quality leads and validate better with candidates.
2. Cut out added “fat”.
Look at where your ops team is spending time and money. Are there places you could “slim down” to become more efficient? How can you work smarter, not harder, to achieve the results you want? Benchmarking data can give you keen insights into what’s working and what’s not, and how to better focus your efforts.
3. Add in some personal training.
Effective coaching is a crucial tool for motivating franchisees to boost performance. If you want your franchise “team” to take their business to the next level, you need to help them identify their goals and give them the guidance they need to stay on track. By creating a culture of learning and support within your system, both you and your team are positioned for a win.
4. Take preventative measures.
Annual franchisee satisfaction surveys and employee engagement surveys allow you to measure the overall health and culture of your system and identify potential risks before they become an issue.
5. Get regular check-ups.
Make sure you’re staying on track to meet goals with regular pulse surveys. Taking the pulse of your system with short, targeted surveys gives you a quick snapshot of how your franchisees are feeling at any given time.
Whatever your resolutions for 2022, we wish you a very happy and healthy new year, both personally and professionally.
If you’re ready to make the health and wealth of your franchise system a priority this year, contact us for a 10-minute demo to see how partnering with FBR can help you drive performance and accelerate development.
People are more likely to make progress when goals are broken down into concrete, measurable actions that include accountability and positive reinforcement.
This eBook lays out 12 best practices, broken down into digestible steps that can be implemented over the course of a year, to help you achieve a healthier, more profitable franchise system.