These five key attributes will set your franchise brand above the rest and really give you something to boast about, says Scott Greenberg, author of The Wealthy Franchisee, in this article for Global Franchise Magazine.
As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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