If you cut your franchise development marketing budget last year, it’s time to pump it back up to pre-pandemic levels. If you have franchise candidates stuck in the pipeline, here are five proven tactics to nurture those leads.
Free, customizable franchising calendar template to plan your content marketing strategy for the year and track key dates and franchising events.
Social Joey's Jack Monson offers 5 tips to help franchise marketers maximize their social media strategy to grow their brands as we close out 2020.
Now that we know most of us won’t be back together until 2021, how do we stay sharp and find new ideas and connections in franchising? If you’re looking for something that goes above and beyond just a web conference, these are some virtual events worth checking out.
Paul Pickett, Chief Development Officer at Wild Birds Unlimited shares how they use Franchise Business Review's survey data and tools to attract qualified franchise candidates, speed up their validation process. and assist with multiple store development.
What’s always been common practice in food franchising—requiring franchisees to commit to opening multiple units as part of their franchise agreement—is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement. Here are six tips for attracting multi-unit franchisees and ensuring your system is set up for success.
When you survey your franchisees, it's critical to share it with your entire executive team if you want to truly cultivate a data-driven mindset in your organization. The insights we collect on our surveys can help every team in your organization identify priorities, track their progress and meet their goals. Find out how each of your teams can benefit from having FBR walk them through your data together.
Content marketing is a must for so many reasons - brand awareness, thought leadership, customer engagement, and of course, SEO. But without thoughtful advance planning, it can be challenging to keep all the moving parts of your content strategy on track. This free, customizable franchising editorial calendar will help you plan your content strategy for the year and keep track of key dates and events for pushing out your content.
Learn how to get franchisees on board with your social media strategy - and increase satisfaction and support - using these tips from social media guru, Karen Spaeder of Rallio.
Are you using your franchisee satisfaction data in your public relations efforts? Looking for some inspiration? Get real-life examples and visuals of how creative franchisors are making satisfaction data the focus of PR and marketing strategies to get attention and edge out the competition.
Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.
Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand - when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.
Creating an impactful social presence isn’t necessarily at the top of the list of business requirements for franchise organizations. Very often, it’s tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy strategies for innovative franchise social media.
It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.
Content is an important piece of a successful marketing strategy; by now, most marketers know this. But in the content age, the internet is flooded with information. As a franchisor, you are not only competing with the other franchise brands in your space, you are competing with all the content producers who are fighting for a spot on page one of Google. So, how do you create a successful content marketing strategy that will attract more candidates?
Producing content is easy. Producing GOOD content is a lot harder - especially if you have limited resources. In this five-minute video, FBR’s franchise marketing guru, Michael Kupfer, shares three easy tips for leveraging franchisee satisfaction data to produce GREAT content - and speed up the buying cycle.
Integrating digital marketing overall development and marketing strategy is a no-brainer. But, did you know your franchisee satisfaction can be a secret weapon for converting prospective franchise buyers?