The fix for franchise local marketing isn't another campaign. It's coaching franchisees to own execution and results. Learn how to coach them into confident, accountable marketers.
Not every franchise marketing agency is a true partner. Learn how working with a partner vs vendor shapes franchisee trust, growth, and brand reputation.
How PR teams can get more exposure for your franchise clients with the most important industry recognition in franchising.
Right at Home works with Franchise Business Review (FBR) to build trust and credibility through sponsored content that drives traffic [...]
Get your free, customizable franchising calendar template to plan your content marketing strategy for the year and track key dates and franchising events.
Content marketing is a must for so many reasons—brand awareness, thought leadership, customer engagement, and of course, SEO. This free, customizable franchising editorial calendar will help you plan your content strategy for the year and keep track of key dates and events for pushing out your content.
We’re celebrating 20 years of FBR Insights by featuring some of our long-time brand partners that continue to stand out in their franchisee satisfaction results, like FASTSIGNS!
Why the disconnect around local marketing? Learn how to provide clear guidance to help franchisees succeed.
Learn what makes a franchise brand stand out in marketing from two expert marketers at award-winning food and real estate franchises.
Learn proven franchise marketing strategies to help you attract high-quality candidates and turn them into successful franchisees.
Learn what you need to know about AI SEO to keep your franchise locations visible with the shift to AI-powered search results.
Franchisee satisfaction data is a powerful storytelling tool. Learn how to use it to crush franchise recruitment goals at all stages of the sales funnel.
Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand - when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.
Learn effective digital marketing strategies to boost your franchise's visibility and attract potential franchisees.
Learn 6 valuable content marketing strategies that are essential to getting your brand in front of more candidates.
Paul Pickett, Chief Development Officer at Wild Birds Unlimited shares how they use Franchise Business Review's survey data and tools to attract qualified franchise candidates, speed up their validation process. and assist with multiple store development.
See how five highly successful brands are leveraging their Franchisee Satisfaction Awards as part of their franchise marketing strategies.
Are you using your franchisee satisfaction data in your public relations efforts? Looking for some inspiration? Get real-life examples and visuals of how creative franchisors are making satisfaction data the focus of PR and marketing strategies to get attention and edge out the competition.
Creating an impactful social presence is very often tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy, innovative social media strategies.
If you cut your franchise development marketing budget last year, it’s time to pump it back up to pre-pandemic levels. If you have franchise candidates stuck in the pipeline, here are five proven tactics to nurture those leads.
Social Joey's Jack Monson offers 5 tips to help franchise marketers maximize their social media strategy to grow their brands as we close out 2020.
What’s always been common practice in food franchising—requiring franchisees to commit to opening multiple units as part of their franchise agreement—is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement. Here are six tips for attracting multi-unit franchisees and ensuring your system is set up for success.
When you survey your franchisees, it's critical to share it with your entire executive team if you want to truly cultivate a data-driven mindset in your organization. The insights we collect on our surveys can help every team in your organization identify priorities, track their progress and meet their goals. Find out how each of your teams can benefit from having FBR walk them through your data together.
Learn how to get franchisees on board with your social media strategy - and increase satisfaction and support - using these tips from social media guru, Karen Spaeder of Rallio.
Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.
It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.
Producing content is easy. Producing GOOD content is a lot harder - especially if you have limited resources. In this five-minute video, FBR’s franchise marketing guru, Michael Kupfer, shares three easy tips for leveraging franchisee satisfaction data to produce GREAT content - and speed up the buying cycle.
Integrating digital marketing overall development and marketing strategy is a no-brainer. But, did you know your franchisee satisfaction can be a secret weapon for converting prospective franchise buyers?
