Virtual Franchise Event Round Up

By |2020-09-09T11:51:32+00:00September 9th, 2020|Uncategorized|

Now that we know most of us won’t be back together until 2021, how do we stay sharp and find new ideas and connections in franchising? If you’re looking for something that goes above and beyond just a web conference, these are some virtual events worth checking out.

  • multi unit franchisee

6 Ways to Attract More Multi-Unit Franchisees and Close the Deal

By |2020-06-26T13:36:50+00:00June 26th, 2020|Uncategorized|

What’s always been common practice in food franchising—requiring franchisees to commit to opening multiple units as part of their franchise agreement—is now becoming common outside of food. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement. Here are six tips for attracting multi-unit franchisees and ensuring your system is set up for success.

  • paper ship leading fleet

Cultivate a Data-Driven Organization from the Top Down

By |2021-02-10T13:47:50+00:00June 5th, 2020|Uncategorized|

When you survey your franchisees, it's critical to share it with your entire executive team if you want to truly cultivate a data-driven mindset in your organization. The insights we collect on our surveys can help every team in your organization identify priorities, track their progress and meet their goals. Find out how each of your teams can benefit from having FBR walk them through your data together.

  • 2021 Franchising Content Calendar Graphic

2021 Franchising Editorial Calendar

By |2020-12-08T18:41:59+00:00December 16th, 2019|Resources, Tools and Templates|

Content marketing is a must for so many reasons - brand awareness, thought leadership, customer engagement, and of course, SEO. But without thoughtful advance planning, it can be challenging to keep all the moving parts of your content strategy on track. This free, customizable franchising editorial calendar will help you plan your content strategy for the year and keep track of key dates and events for pushing out your content.

  • attracting candidates with social media

How to Use Social Media to Attract Franchise Candidates

By |2020-10-23T18:30:47+00:00July 23rd, 2019|Uncategorized|

Social media has become an indispensable tool in franchise recruiting, with more and more franchise organizations using social platforms to attract new franchisees. With the ability to hone in on the exact type of operators they want to bring on board, franchise organizations are able to save time looking for the right qualified candidates. Meanwhile, prospective franchisees are using social media to research brands. Learn best practices for using social media not just to build brand awareness, but to attract and qualify franchisees.

Top 3 Secrets to Innovative Franchise Social Media

By |2020-10-23T18:31:04+00:00May 22nd, 2019|Uncategorized|

Creating an impactful social presence isn’t necessarily at the top of the list of business requirements for franchise organizations. Very often, it’s tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy strategies for innovative franchise social media.

  • Content marketing

Content Marketing for Franchises: The 3 Most Common Challenges and How to Overcome Them

By |2021-01-26T23:22:31+00:00November 2nd, 2018|Uncategorized|

It’s clear that content marketing works. You know you need it to be relevant, but executing is another story. No matter the size of the system, franchisors share the same challenges when it comes to implementing and maintaining an effective content marketing strategy. This list of helpful resources and tips can help you get over the content marketing hump.

  • content marketing

Creating a Content Marketing Strategy to Attract More Franchise Candidates

By |2021-01-27T20:40:14+00:00October 2nd, 2018|Uncategorized|

Content is an important piece of a successful marketing strategy; by now, most marketers know this. But in the content age, the internet is flooded with information. As a franchisor, you are not only competing with the other franchise brands in your space, you are competing with all the content producers who are fighting for a spot on page one of Google. So, how do you create a successful content marketing strategy that will attract more candidates?