Marketing

How Operations Leaders Can Coach Franchisees on Local Marketing Execution Without Doing It for Them

The fix for franchise local marketing isn't another campaign. It's coaching franchisees to own execution and results. Learn how to coach them into confident, accountable marketers.

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Systems Take On The Day. Partners Take On The Storm.

Not every franchise marketing agency is a true partner. Learn how working with a partner vs vendor shapes franchisee trust, growth, and brand reputation.

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Why FBR Awards Should Be Part of a Winning PR Strategy

How PR teams can get more exposure for your franchise clients with the most important industry recognition in franchising.

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How Right at Home Franchise Uses Sponsored Content for Franchise Development

Right at Home works with Franchise Business Review (FBR) to build trust and credibility through sponsored content that drives traffic [...]

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How to Plan a Year of Content Marketing [+ Free Template]

Get your free, customizable franchising calendar template to plan your content marketing strategy for the year and track key dates and franchising events.

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What We Do

Franchising is complex. That's where we come in.

Franchise Business Review gathers actionable insights from your key stakeholders—franchisees, employees, candidates, and customers—and leverages that information to help you build a stronger, more profitable company. For us, driving better results is more than just a tagline; it’s about helping the very best franchise brands achieve greater success.

"Working with FBR just makes too much sense. Gathering data consistently allows you to understand what you're doing well so you can cement it into your operations. You’ll have data to prove what's not working and what can be improved. You'll understand what people don't like and have a better idea as to WHY."

Paul Pickett

Chief Development Officer, Wild Birds Unlimited

"I won't go to work for another company that doesn't use FBR, or is at least open to it. Such a valuable testament to the way ownership views the system as a whole."

Jerome Shelton

VP of Franchise Development, ohDEER

"Franchise satisfaction is the key to our growth that without it, we don't have validation. And at the end of the day, it's the right thing to do to listen to your franchisees about what we can do to support their business model out in the world that they're living in. It's important that we engage. And so it's beyond just the scores that you get, it's what you should be doing as a franchisor."

LaShelle Taylor

VP of Operations, Ace Handyman

"We truly value the research that FBR’s recruitment programs provide, serving as a great resource to franchisors but also to prospective franchisees. If a lead source comes in to us through FBR, we know that lead will be a qualified one – someone who did their homework and clearly cares about aligning with a system that produces a high degree of franchisee satisfaction."

Tim Courtney

VP of Franchise Development, PuroClean

"It is irresponsible of a franchisor not to have their franchisees evaluate them. If we didn't use Franchise Business Review, our core purpose and mission would all be fluff."

Melanie Bergeron

Chair, Two Men and a Truck

"Franchise Business Review has become an integral part of how we lead and grow Payroll Vault. As both a franchisor and a supplier, we rely on FBR’s annual franchisee and employee surveys to give us objective, data-driven insight into where we are strong and where we need to improve."

Tricia Petteys

CEO, Payroll Vault

"There is nothing more important that goes out to your franchisees than the FBR survey."

Brian Petranick

CEO, Right At Home

"One of the most effective things we do on an annual basis is to survey the satisfaction of our franchisees using Franchise Business Review. FBR expertly provides the results we need to make a positive impact on our brand."

Ryan Farris

COO/CTO, AlphaGraphics