Franchisee support
Published August 23, 2021

The Future of Franchise Field Support

3 Reasons You (and Your Ops Team) Should Attend IFA’s Franchise Operations Conference

After more than a year of remote work, Zoom calls, and constant “pivoting”, operations teams found alternative ways to support their franchisees through creative and innovative solutions. Now, as we return to in-person meetings, events, and field visits, franchise operations teams are tasked with deciding what support changes are worth keeping and how they can continue to find new ways to increase value to their franchisee network. 

This year’s International Franchise Association (IFA) Franchise Operations Conference is where you can do just that. Trainers, field staff, operations managers and operations executives are coming together to learn, network, and share what’s working and what’s not.

Michelle Rowan, president & COO of Franchise Business Review, is the emcee and part of this year’s planning task force. She talked recently about the highlights of the event and what franchisors will take away. 


Why Attend This Year’s IFA Operations Conference? 

1. Hiring and staff retention is making or breaking small businesses. The “people factor” has become one of the most difficult challenges for franchisees. Now more than ever, operations teams need to support franchisees that are understaffed and coach them hiring and retention. Learn how to teach franchisees the importance of creating a positive culture and strategies for finding and keeping top talent. 

2. Learn how to make your franchisee visits IMPACTFUL. Start strong and finish even stronger! This year’s can’t miss sessions are the start and end to the conference. The task force has turned the written case study on its head by filming an ACTUAL field visit. We’ll dissect what went wrong and share best practices that could turn it around. You’ll leave with the tools you need to navigate tough conversations, build rapport, and help your franchisees be more successful. 

3. Connect with operations teams directly supporting franchisees. There’s not many opportunities for operations folks working directly with franchisees to meet, so this is your chance to meet others who are facing the same challenges. This event will bring ops teams together to meet and talk at the event, but also to continue networking after the event. We’ve even made it easier and more fun for you to make new connections by organizing small dinners and ways to meet- you just need to show up.

This year’s task force has been hard at work to jam pack this event with educational content applicable to every system supporting franchisees. So whether you have physical locations or franchisees are virtual, and whether your team is back on the road or still remote- we have something for you. We hope to see you in Chicago! 

IFA Franchise Operations Conference LogoBlock your calendar October 4-5 to join the conversation on the health and future of franchisee support and operations.






About the Author: Michelle Rowan

Michelle is the president of FBR, the former Chair of the International Franchise Association’s Women’s Franchise Committee. and a Certified Franchise Executive. She is the recipient of the 2022 Crystal Compass Award, has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.
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