An excerpt from How to Hire by Clint Smith, founder and CEO of CareerPlug, a Silver Partner of the FBR Summit 2023.
Your franchise brand is the most valuable asset to a franchisee—attracting customers and job seekers alike. Franchisors who provide a careers page that shows off the company culture and employer brand set their franchisees up to attract quality candidates.
Not all careers pages are created equal. In my new book, How to Hire, I share an easy way for you to rate the effectiveness of your franchise’s careers page. Here is how I classify them:
Level 0: You don’t have a careers page, or if you do have one, it is a bare minimum effort that usually has a general statement like, “We are always looking for good people,” or “We value our people,” that does nothing to show job seekers why. It does not list any specific job postings or descriptions. Normally there is a message to come apply in person or send your resume to a generic email address like [email protected].
Level 1: This type of careers page often has a list of job openings, and that’s about it. It doesn’t provide job seekers with a good picture of what it’s like to work there. There’s little to no effort put into showing job seekers why this is a great place to work. You can usually apply to individual jobs, but the application process is long and generic.
The team from CareerPlug will be at the FBR Summit in Austin, TX, October 25-26, with more insights and advice on helping attract and retain quality candidates. Don’t miss it!
Level 2: This type of careers page works harder to show why your company is a great place to work, but it usually does not prove it by letting a job seeker hear from employees. If there are photos on the site, they are most likely generic stock photos. There are specific jobs listed, but everything feels impersonal and corporate. And the application process is often long and not mobile-friendly.
Level 3: This is a compelling careers page. Not only is your company showcased as a great place to work, but the page gives job seekers a genuine feel for what it’s like to work there. There are photos of actual employees, and even employee testimonials and videos. These pages also share your mission and core values.
The right people feel an immediate connection, and they are excited about the opportunity to join the team. You make it easy for them to find your open positions and apply to any job within minutes. This is the type of careers page you need.
5 Proven Methods for Franchisees to Build and Keep Dream Teams
It’s no secret that recruiting and retaining employees is a top priority for franchisees. When franchisees build and keep a great team, they can focus on growing their business. But that’s easier said than done! Join CareerPlug at the FBR Summit this October for this interactive session where you’ll work on five proven methods for franchisees to build and keep their dream teams. Plus get your free copy of How to Hire!
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When I ask some of our employees why they applied to work at CareerPlug, they say things like:
“After looking at your careers page, I could just see myself working here and making friends.”
“I loved reading about your core values. There was definitely a connection.”
“CareerPlug was different from other places I looked. I could tell that there was something special happening here.”
Don’t let a Level 0–2 effort keep you from attracting top performers who would otherwise love to work for you.
To learn more about attracting job seekers to your open roles, check out the Compelling Careers Page Checklist on howtohire.com.
Two-Day Event Designed Just for Franchise Operations Teams
How can you make an immediate and lasting impact on your franchisees’ success? Find out at the FBR Summit, October 25-26 in Austin, TX. The Summit is a two-day intensive, event created just for franchise operations leaders and their teams that directly support franchisees. Don’t miss it!