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About Sarah Osorio

Sarah is the former Editorial Director at FBR, overseeing production of FBR’s printed reports and manages the B2C digital marketing strategy with the goal of creating helpful and educational content for current and future franchisees. Sarah lives in southern Maine with her husband, son and dog. When not in the office you can find Sarah watching (or driving) to a youth soccer/lacrosse game somewhere in New England or stretching out in the yoga studio.
  • entrepreneurial nonprofits

Forget the Stuff and Give a Gift that Matters

By |2018-12-19T08:41:08+00:00December 19th, 2018|Uncategorized|

Looking for a way to give back this holiday season AND help inspire others to take the leap to realizing their potential as successful business owners? Consider donating to one of these entrepreneurial nonprofits.

  • content marketing

Creating a Content Marketing Strategy to Attract More Franchise Candidates

By |2021-01-27T20:40:14+00:00October 2nd, 2018|Uncategorized|

Content is an important piece of a successful marketing strategy; by now, most marketers know this. But in the content age, the internet is flooded with information. As a franchisor, you are not only competing with the other franchise brands in your space, you are competing with all the content producers who are fighting for a spot on page one of Google. So, how do you create a successful content marketing strategy that will attract more candidates?