Published May 26, 2016

FBR President Shares Best Practices for Using Surveys

Michelle Rowan, FBR’s President and COO, was featured on Boefly’s most recent webinar, Best Practices in Franchise Surveys. During the webinar, Michelle, along with executives from top franchise brands, discusses how surveys form the basis of transparency in the sales process and make it easier for candidates to validate your brand.

Beyond the validation process, Michelle shares best practices for using surveys on the operations side, from creating a platform for franchisees to give constructive feedback and  embracing negative feedback, to uncovering gaps in your operations processes and re-aligning franchisee expectations.

Get more information about how Franchise Business Review helps franchisors drive performance here.

Interested in having Michelle as a guest on your program? Contact Ali Forman, B2B Marketing Manager at 603.319.4818 or

About the Author: Ali Forman

As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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