Published September 4, 2015
How Three Top Franchises Use Their Franchisee Satisfaction Data
The data provided by Franchise Business Review gives franchisors a wealth of insights that help them grow their brand, whether it’s by isolating and working on specific areas of concern or sharing their franchisees’ responses with new franchisee candidates.
In this video clip, find out how an annual review of franchisee satisfaction helps each of these leaders continue to raise the bar within their systems:
- Catherine Monson, CEO of FASTSIGNS
- Paul Pickett, Chief Development Officer for Wild Birds Unlimited
- Jennifer Durham, VP of Development for Checkers and Rally’s
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About the Author: Ali Forman
As the Marketing Director, Ali’s role is to educate franchise companies about and inspire them to participate in FBR’s research in order to grow and improve their brands. Ali's previous experience includes senior marketing communications roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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