Published November 2, 2018

eBook: The CEO’s Guide to Creating and Maintaining a Positive Culture in Franchising

Business culture exists in every company, whether it’s managed effectively by the leadership team, or is the result of neglect.

A positive culture significantly and positively impacts business productivity and profitability by enhancing team commitment to the goals of the enterprise. Conversely, a negative culture disrupts the ‘team spirit” and significantly reduces cooperation among team members, increases turnover, and reduces productivity.

Despite it’s critical importance, culture is frequently overlooked by leadership, and the result is a lack of clarity and purpose. Leadership is responsible for the creation and maintenance of a positive culture and the successful financial results it generates.

This eBook will examine the three foundational components of a positive culture—and provide practical advice for franchise leadership teams for creating and maintaining a culture that leads to greater productivity and profitability.

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About the Author: Michelle Rowan

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Michelle is the president of FBR, chair of the International Franchise Association Women's Franchise Committee, and a Certified Franchise Executive. She has facilitated CEO Performance Groups and Executive Networking Groups and is also a mentor of UNH college students. When she is not at work she is usually reading, playing outside, or hanging out with her husband and daughter.
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