About Franchise Business Review

Franchise Business Review is the only independent market research firm that specializes in benchmarking franchisee satisfaction based exclusively on ratings and reviews from franchise owners.

  • Have your development efforts slowed down or stalled?
  • Do you need to better differentiate your brand from the competition?
  • Is the validation process taking too long?
  • Do you need a better way to connect with your existing franchisees and get honest, reliable feedback?
  • Are your franchisees unresponsive or negative when potential franchise buyers call?
  • Do you need a way to get more exposure to potential buyers?

These are just a few of the reasons franchisors turn to Franchise Business Review’s research. FBR has partnered with hundreds of top-performing franchise companies to provide solutions for driving franchise development, improve operational performance, and achieve greater success with our data-driven insights.

Learn more about our 5-step process for continuous performance improvement.

Our Mission and Background

FBR was founded in 2005 as a resource for franchise brands who are committed to continually improving performance through excellence in franchisee satisfaction, and for franchise buyers who are seeking objective, third-party validation of a franchise system’s health.

Our mission is to:

  1. Help franchise companies achieve brand success by strengthening their relationships with franchisees and improving franchisee satisfaction.
  2. Empower franchise buyers with research from existing franchisees about brands they may be interested in.

“With Franchise Business Review, we are able to benchmark Snap-on against our past performance and hundreds of other systems as well. With the use of rapid continuous improvement, Franchise Business Review helps us improve our system.”


Barrie Young, President, Sales & Franchising, Snap-on Tools