About Our Research

Since 2005 Franchise Business Review (FBR) has researched franchisee satisfaction and performance at more than 1,100 leading franchise brands from all industry segments. Each year, we survey tens of thousands of franchisees to better understand their experience with their business.


Research Phase

  • Any U.S. or Canada-based franchise brand with at least 10 open and operating franchisees may participate in FBR’s franchisee satisfaction research at any time. Call 866 397 6680 to register to have us survey your franchisees.
  • Participation in FBR’s research is free. There is absolutely no fee for any brand to have us survey their franchisees.
  • FBR acquires a contact list of all open and operating franchise owners from participating franchise companies and contacts them via email and/or phone calls, providing a unique log-in for each franchisee’s personal survey.
    • FBR also acquires a brand’s Franchise Disclosure Document during this process to verify the franchisee list provided.
  • At completion of the survey, franchise owners have the option of remaining anonymous. They are, however, encouraged to identify themselves so that their franchisor can follow up with them for additional insight.
  • For our annual Special Reports, a deadline is specified for participation, and only brands participating in the survey before that deadline are considered for recognition. Franchisee satisfaction surveys spanning the most recent 18 month period are considered, with those within 12 months being weighed more favorably.


Analysis Phase

  • Once the survey period for a specific report is closed, we analyze the collected data from each brand using 33 benchmarking questions – these questions must be included in every brand’s survey in order for them to be considered for recognition, though additional, non-benchmarked (and unrelated to overall score) custom questions may be added by the franchisor as well.
  • Scores for each benchmark question are determined using a weighted scale – the most positive response option (such as “excellent” or “strongly agree”) having the most positive effect, and the most negative option having the most negative effect.
  • For each franchise brand, the collective scores of their franchisees are used to determine a single, overall “FSI” (Franchisee Satisfaction Index) score to determine their ranking among the other participating brands.
  • Other factors contributing to placement on the list are the size of the franchise system, the percent of franchisees that participated in the survey, and age of the survey.


Report/Publication Phase

  • From the collection of FSI scores, a benchmark is determined, and brands exceeding the benchmark are identified as “top franchises.”
  • These brands are listed in our published Special Reports. There is no charge to be named in our publications, nor can a brand pay for a listing or higher placement on a list.
    • The names of participating brands NOT exceeding our benchmark are kept completely confidential.
  • While brands do have the option of purchasing their survey results, consulting services or advertising from FBR, their decision to do so or not has no bearing whatsoever on their actual results. Only brands with high enough franchisee satisfaction ratings are recognized by FBR.
  • All franchise brands participating in an FBR franchisee survey are provided with a private “snapshot” of their survey results so they can see how they performed compared to the benchmark at no cost.

How Does Franchise Business Review Make Money?

Since participation in our franchisee satisfaction research is free and our research reports are free, you may be curious to know where our revenue comes from. It comes from the custom reporting, consulting, and other services we offer to franchisors.

As stated earlier, it is important to note that whether or not a franchise system utilizes one or more of Franchise Business Review’s services, this has no influence on whether or not it will be featured on one of our top franchises lists. Only franchises that have high enough franchisee satisfaction rankings make our lists as outlined in our Research Methodology.