Lead Generation
Better candidates. Lower cost per sale.
Fewer ‘just looking.’ More ‘when can we talk?’
Franchising runs on relationships, and the best ones start with the right candidate. That’s the difference between FBR’s franchise lead generation and a franchise portal: a portal lets brands pay to be listed and sells the same lead to whoever’s buying. FBR doesn’t. We connect serious franchisee candidates who visit our candidate-facing site specifically to research their options with the brands that rank highest in independent franchisee satisfaction research. That’s placement you earn, not placement you buy.
The people who request information through FBR aren’t window-shopping a directory. They’re researching real franchise opportunities from a credible, independent source, and they care what current owners actually think before they ever pick up the phone.
The result: FBR’s contact rate is 70%, compared to the ~30% you get from most franchise portals. When you call, they answer, because they asked to hear from you.
Quality candidates. Not add-to-cart browsers.
You can’t pay your way onto our list, and we don’t fight the big portals for generic search traffic and tire-kickers. Which means better leads and far less wasted time for your development team.
- No lead sharing. Every candidate comes to your page and fills out your form to reach you directly. No bidding wars, no shared inboxes, no racing five other brands to the inbox.
- Less competition. Only the top 200 ranked brands qualify for our lead program. If you’re in, most of your competitors aren’t.
- No long-term commitment. Turn leads on or off whenever you want. No contracts, no lock-in.
- Quality over volume. You’ll actually reach the person who filled out the form. They know why you’re calling, they ask sharp questions, and they’re genuinely shopping for a franchise.
Pricing starts at $85/lead.
How It Works
Survey
We confidentially survey your franchisees to measure their satisfaction. Score well enough to land on our top franchise lists, overall or in your category, and you’re eligible for the pay-per-lead program.
Get Your FBR Brand Page
Your brand goes live on our awards lists, where candidates go to research the best franchises to own.
Receive Qualified Leads
Candidates submit every inquiry individually, so the ones who reach you mean it. The payoff: a higher contact rate and a lower cost per sale.
“I knew using the FBR surveys and Validation Program made sense immediately. There’s only so many ways to differentiate yourself as a franchise and we live in a world of validation. I also really liked how well they rank on search engines for their different pages and lists.”
Barry Bodiford
CEO, 360clean
Want better leads? Let’s see if you’re a fit.
Fill out the form and we’ll walk you through how the program works, whether your brand qualifies, and exactly what to expect — pricing included. No portal pricing games, no sales ambush.
Austin, TX | October 28-30, 2026
FBR Summit is the only conference designed specifically for franchise operations and HR leaders who want to strengthen their systems from the inside out. This one-of-a-kind event brings together franchise pros from across the industry for real talk on what’s working, what’s not, and how to better support franchisees and teams. With a focus on candid conversations, peer-led sessions, and practical takeaways, Summit delivers insights you can actually use. Spots are limited so register today to save yours.
