The FBR Analytics Platform
Actionable Insights in Under 10 Minutes
FBR Analytics is a cloud-based reporting platform that brings your franchisee satisfaction data to life. From high-level benchmarks to individual franchisee comments, every insight is a few clicks away.
In a single session, you’ll be able to see:
- Where your system ranks compared to hundreds of other franchise brands
- Your highest and lowest rated areas — by your own franchisees
- Actual open-text comments from franchisees, broken out by question
- Sentiment trends from your most recent survey compared to prior years
- Which segments (tenure, units owned, location) are driving satisfaction up or down
And that’s just the start. Request a free demo to see the full platform in action — and learn how your data can drive performance across operations, development, and marketing.
Everything Your Team Needs in One Platform
Real-time data access
Log in at any time to see live survey results. No waiting for a report to be built — your data is always current.
Benchmarking against 1,300+ brands
See exactly where your system ranks against your specific industry and all of franchising, so you always know where you stand.
Custom reports in seconds
Slice and dice your data in real time. Filter by tenure, units owned, location, business coach, or any breakout question to get the precise intel your team needs.
Year-over-year trend tracking
Compare survey cycles side by side to measure progress, spot shifts in satisfaction, and hold your improvements accountable.
Turn Franchisee Feedback Into a Competitive Advantage
FBR Analytics gives you real-time, actionable intelligence from your franchisee satisfaction data so your entire team can identify what’s working, fix what’s not, and build a stronger system year over year.
Creat Custom Reports In Seconds
We can show you how to slice and dice your data in real time to get the business intel your team needs to make agile decisions that drive franchise performance and accelerate growth.
Interactive Dashboard
Benchmark Scorecard
Easy-to-use, actionable insights.
In just 10 minutes, we’ll show you how to easily see:
- Where your system ranks compared to 1,300+ other franchises
- The five highest and lowest rated areas by your franchisees
- Actual comments from franchisees on your performance
And that’s just the beginning. Request a free demo to get a look under the hood and see how your survey data can drive performance across your operations, development, and marketing teams – and how you can qualify for FBR’s Top Franchise Awards.
Advanced Analytics: Start Acting on What Matters
Your franchisees are telling you exactly where to focus, it’s just that their directions are buried inside hundreds of open-text survey responses. Themes uses the power of AI to surface the patterns instantly, so you can spend less time reading and more time improving.
AI-Extracted Themes
Open-text responses across your survey are analyzed, grouped, and surfaced — no manual tagging required.
Heatmaps
Visualize satisfaction across any segment of your system at a glance to instantly spot where your strongest and weakest satisfaction is coming from.
Sentiment Tracking
See the overall emotional tone of franchisee feedback broken into positive, neutral, and negative — for any survey, any year.
Filterable By Segment
Slice theme data by the same participant filters you already use — tenure, units owned, location — to pinpoint exactly who is saying what.
What Advanced Analytics Looks Like
Themes and Heatmaps are available with the Advanced Analytics packages. Your franchisee data is processed in a closed environment — it is never used to train external AI models or shared outside FBR. Here are a few examples from a real survey’s open-text responses.
Heatmaps
Filter data at a high level to quickly identify trends and the areas most in need of support.
Themes
Quickly understand common themes in open text feedback in order to identify recurring challenges and strengths.
Sentiment Score
Track general brand sentiment based on open text responses in order to see how they stack up year over year.
Shareable Reports for Every Audience
Not everyone on your team is a data person. FBR Analytics makes it easy to share the right information with the right people in a format they’ll actually use.
The Satisfaction Summary Report is a detailed, easy-to-read report that captures your full survey results and can be shared across your leadership, operations, and development teams. It includes:
- A complete breakdown of each question, response rates, and FSI benchmark comparison
- Highest and lowest rated areas of the survey
Candidate Validation Report
If you have above-average satisfaction scores, sharing your data with franchise candidates is one of the most powerful development tools available. FBR’s Validation Program lets candidates download a Satisfaction Summary Report directly from a landing page on FBR’s site — featuring your highest-rated areas, franchisee testimonials, available markets, and more.
Getting Started Is Simple
- Conduct a Survey: Send us your franchisee contact list. Surveys launch within 48 hours and can be customized to your needs.
- Access Immediate Results: Log in to see real-time results as they come in. No waiting. Customize reports to surface your most important insights.
- Drive Continuous Improvement: Use benchmarking and trend data to make smarter decisions, boost unit performance, and grow your system.
Ready to See Your Data in a New Light?
Request a free demo and we’ll show you everything — in 10 minutes.
See FBR Analytics In Action
Digging In
Filtering Your Data
Using Highest & Lowest Rated Areas
Advanced Heatmap Analytics
Leveraging Your Data in the Development Process
FBR Summit is the only conference designed specifically for franchise operations and HR leaders who want to strengthen their systems from the inside out. This one-of-a-kind event brings together franchise pros from across the industry for real talk on what’s working, what’s not, and how to better support franchisees and teams. With a focus on candid conversations, peer-led sessions, and practical takeaways, Summit delivers insights you can actually use. Spots are limited so register today to save yours.
