Employee Engagement Survey Toolkit

Congratulations! Surveying your employees shows you care about cultivating a positive company culture and are committed to listening to your employees and fostering their professional and personal well-being.

To make the survey process easy for you, we put together this toolkit with everything you need to know, including samples and templates. Please bookmark this page and share it with everyone on your team who will be involved in the process.

Let’s get started!


FBR does all the heavy lifting. We just need a few items from you to get your survey started:

  • Employee contact list.* Simply send us an Excel file with the following fields:
    • First name (required)
    • Last name (required)
    • Email (required)
    • Mobile phone
    • Location
    • Role
  • Custom questions (Contact Nicole Dudley if you would like to add custom questions to your survey.)
  • Logo (high-res RGB on transparent background)

*Please note: Any contact lists that are not submitted in the following format will be returned to you for re-formatting and may delay the launch of your survey. If you need assistance with re-formatting, FBR can help for an additional fee of $150/hour.


Give your employees a heads up about the survey before it launches to maximize participation and reduce confusion. We prepared these templates to help you communicate all the necessary details:


FBR will check participation mid-way through the survey process and provide you with an update on progress/engagement. In addition:

  • Real-time feedback: You can start reviewing real-time feedback from employees as soon as the survey launches using the online analytics tool. (Note: If you are using the STANDARD version of the survey, you will not have access to the tool. Contact Nicole Dudley to discuss upgrading to FULL access.)


FBR will send a reminder from [email protected] to remaining employees to boost participation before closing the survey.

Send a reminder note from your team to all employees to encourage final feedback, extend any deadlines (if needed), and thank all those who have already participated. (Note: We do not provide a list of who has already participated due to confidentiality.)

Reminder email template

Survey wrap up: FBR will work with you to determine a survey close date.


Once your survey wraps, you can expect to receive the final results of your survey within 3-5 business days.

If you purchased the full survey:

  • A report summarizing the data will be emailed to you. (Work on any custom reports will begin.)
  • FBR will schedule a call to review the results with your leadership team.
  • You have online access to the full results.
  • We recommend you share the results with your employees. We’ve provided a sample post-survey email communication you can use:

If you opted for the standard survey:

  • A snapshot of your benchmark will be emailed to you.
  • FBR will schedule a call to review the snapshot. (You will still have the option to upgrade to receive the full report and access the data online.)


  • The survey process is completely confidential. No data/feedback is shared without the employee’s consent.
    • Names of participants or non-participants cannot be provided to the corporate team. If you have access to the online tool you will be able to see data/feedback from employees who chose to share their name.
  • The email invitation to franchisees comes from [email protected]
    • All employees receive a unique link/key to participate; we cannot send a generic link.
  • When the survey is complete your Employee Engagement Index (EEI) score will be determined. EEI scores are reported on a 100-point scale. The scores provide a benchmark to help gauge the overall level of employee engagement or engagement in a specific area. Each question asked is on a 5-point scale and scored on a weighted average.
  • Whitelist instructions: If your franchisees use a brand email address
    • Whitelist any emails that look like [email protected]
    • Whitelist the SENDING DOMAIN of mg.franchisebusinessreview.com
    • Whitelist the sending IP of and
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