Tutorial: Accessing FBR Analytics

FBR’S ONLINE ANALYTICS TOOL

Now that you have access to FBR’s online analytics reporting tool, you have a powerful mechanism to help you:

Review Data

Quickly identify the areas where your system is thriving and where you need to take action.

Unbiased

Compare and benchmark your brand against your specific industry or against all of franchising.

Retention (1)

Invite candidates to see how your franchisees validate before sharing your FDD.

HOW TO USE THE TOOL

1. Login: https://analytics.franchisebusinessreview.com with username and  password or email you received.
Need help? Contact [email protected] or 603.433.2260

2. Start on the Overview:

  • See FSI/ESI scores for the most recent data.
  • Survey Summary shows all the projects you have access to with a sentiment score, lowest/ highest rated questions, FSI/ESI score and completion rate.

3. Go to Scorecard. Here you set data on the top bar:

  • Primary: This is the main data/survey you want to review.
  • Secondary: Compare to past survey.
  • Sectors: Benchmark against overall, top quartile, or more specific sector data in franchising.

4. Explore key data the Scorecard:

  • Benchmark Category Scores (blue is high score, red is low score).
  • 5 Highest/Lowest rated scores
  • Engagement Index

5. Use Filter participants (top right) to drill down by region, # of locations, tenure, etc… or by lower scorers you want to follow up with.

6. Optional features (if included in your package):

  • Heatmap: Compare responses across groups (tenure, region, etc…)
  • Themes: More detailed sentiment analysis from open comments.

7. Dive into Survey results:

  • All benchmark questions, hover over to see the response breakdowns.
  • Navigate sections on left menu (benchmark and custom questions).
  • Open Text Responses: Select a question to read comments. Click into the survey taker’s name/anonymous and it will open another browser tab to read their full review.

8.  View individual responses under Participants:

  • See who answered (or “Anonymous”).
  • Click “View”to see full multiple choice answers and comments.
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