It’s no big secret that franchisees expect that their voices will be heard and respected. They made a significant investment in your brand, and while most understand that they bought into your system of doing things, as business owners their input should be represented.
Finding the right way to solicit feedback, and make decisions – while making sure everyone feels represented – can be extremely difficult. But, if you don’t, you risk poor validation, resistance to new initiatives, and higher turnover.
Franchisees need to be heard, but more importantly, leveraging their feedback is critical strategy for growing your system.
The Franchising By Design series is a collection of step-by-step workbooks designed to make it easy for franchise companies to implement effective, structured relationship-building programs that emphasize efficient, open and meaningful communication and keep both franchisor and franchisees happy.