Franchising Outlook 2026: FBR Industry Report

Where is franchising headed in 2026? Drawing on survey data from over 100 franchise brand executives and nearly 30,000 franchise owners, FBR’s Franchising Outlook 2026 Report offers one of the most comprehensive portraits of the U.S. franchise economy available—and reveals a sector defined by both striking divergence and enduring resilience.

Download the report to find out:

• Why franchisee satisfaction remains at historically high levels—and what the best brands are doing differently
• The top 10 priorities for franchise leaders in 2026 and the strategic implications for franchisors
• What the data says about the “optimism gap” and the franchisee vs franchisor outlook

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