Sign pointing to Austin for FBR Summit Franchise Operations Conference
Published May 29, 2025

Top 5 Reasons to Attend the FBR Summit

The Summit is the must-attend franchise operations conference of the year.

Franchise operations and HR teams are packing their bags and heading to Austin this October for the ONLY event designed exclusively for franchise operations leaders and their teams that directly support franchisees. And that includes people leaders and Human Resources teams. Never before has there been an event offering education and strategies specific to franchising that addresses the unique people and culture challenges of a franchise system.

If you haven’t gotten your ticket yet, don’t wait! Here are the five best reasons to attend the FBR Summit franchise operations conference.

Top 5 Reasons Why the FBR Summit Is a MUST for Professional Development

1. No boring panels here! Our interactive sessions will get you fired up AND having fun. From Family Feud to informative roundtables to creative breaks that get you in the right mind space, check out the highlights from last year’s Summit.

2. SO many franchise rock stars. We’re welcoming new voices as well as returning favorites to challenge you to approach franchisee support in new and better ways, and give you the tools to do it. Keynote Vanessa Van Edwards will inspire you with her insights into the science of people and lead you through an exercise designed to enhance charisma and communication skills. Watch a sneak peek from Vanessa.

3. Half-day workshops for franchise execs. We’ve added half-day preconference workshops targeted to specific roles. Whether you’re a C-suite executive, a VP or Director, or an HR leader, these workshops are thoughtfully designed to give you the opportunity to have real, honest conversations with other folks who get it. With a structured agenda balanced with the flexibility to dig deeper into the topics that matter most to you, you’ll leave with practical takeaways from expert facilitators and other franchise execs experiencing the challenges you face. So bring your team–there’s education for everyone. Here are three reasons your whole franchise operations team should attend the Summit. Plus, we offer group discounts!

4. The most actionable franchise operations event on the planet. We require every speaker to pack their session with takeaways that will have you learning from some of the most experienced pros in franchising. Check out the agenda for all the jam-packed sessions the Summit has to offer, and visit the FBR Blog for thought leadership articles from some of our past session presenters, including Location3, AC Inc., Soccer Shots’ JoBen Barkey, and more.

5. Crazy-good networking. The Summit is a small, intimate event, which means you can connect personally with the speakers as well as network with fellow attendees about what they’re doing to provide world-class support to their franchisees. No awkward small talk here–just plenty of opportunities to bond at our Franchising for Good event, hot topics roundtables, and our morning Revive and Thrive activity.

Don’t worry, we saved some time for fun, too. It’s Austin…how could it NOT be fun? We’re celebrating FBR’s 20 year anniversary with a theme party at one of Austin’s premier hotspots. So dig deep into your closet and break out your favorite fashions from the 2000s (there will be prizes for the best dressed!) and get ready for some shenanigans!

These are just some of the highlights. Check out why you can’t afford to miss the FBR Summit franchise operations conference.

What Summit Attendees Are Saying…

Don’t just take our word for it. Here’s some of the feedback we received from last year’s attendees:

“What I really like about Summit is that it doesn’t feel like there is as much ego as other conferences. People are more humble yet smart and willing to share and learn from each other. Good vibes!”

“This was probably the best franchise conference I’ve ever been to as it was all Operations-focused folks and the content was SO applicable to everything Franchise Operations needs to be focused on. I personally feel as though EVERY franchisor needs to send their Ops folks to this conference and will be spreading the word!”

“Overall I was so impressed with the entire event. The layout, presentation and timing was thoughtful, the presenters were well vetted and were engaging, and there was still a good amount of time to network. I left feeling energized and educated.”

“The round tables were one of the most unique aspects of this conference in my experience. I got a ton of great information from the speakers, but felt I got just as much good information from people at my tables during the roundtable discussion.I am horrible at networking, but the people I hit it off the best with were the people I got to speak to during these times.”

Register today and experience the Summit for yourself. Group discounts available so you can bring your whole operations team! Need approval from the higher-ups? Use this persuasive pitch letter to Convince Your Boss to cover your Summit trip.


The Only Event Designed Just for Franchise Operations & HR Teams

FBR Summit 2026

 

How can you make an immediate and lasting impact on your franchisees’ success? Find out at the FBR Summit, October 28-30 in Austin, TX. The Summit is an intensive, franchise industry event created just for operations leaders and their teams that directly support franchisees. Don’t miss it!

REGISTER NOW

About the Author: Ali Forman

As the Director of Editorial Content, Ali leads FBR’s content strategy and creates high-quality, engaging resources to educate and inspire both franchise companies and future franchise owners. Ali’s previous experience includes senior marketing communications and content development roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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