Validation Highlights
Let Your Data Do the Closing
Every candidate you talk to is buried under sales pitches and polished marketing. The way to break through isn’t a louder claim, it’s proof. Independent, third-party data showing your franchisees rank you among the best in the business.
You’ve already done the hard part. Your FBR survey results are the proof. The only question is whether they’re sitting in a report nobody reads or out working for you on your website, in your follow-ups, and on the expo floor.
FBR’s research shows brands with high franchisee satisfaction drastically outperform low-satisfaction brands on every key metric. Show candidates exactly where your owners ranked you highest and why that makes you a brand worth betting on.
You earned the satisfaction scores. These add-ons turn them into assets that recruit for you.
Unlock the Next Level of Validation with Franchise Business Review
Three ways to put your results to work. Use one, or stack all three.
Data Highlights Report
One page. Easy to read. It pulls the five survey categories where your franchisees rated you highest and lays them out cleanly with no clutter, no spin, just the strengths your owners say matter most, in a format candidates actually finish.
Where It Works
- In-Person. Skip the games, gimmicks, and costly giveaways. A Data Highlights Report is a low-cost way to stop traffic at your booth with something that actually means something.
- Marketing. Drop it into drip campaigns, social, and collateral. Send it to candidates who’ve gone quiet and give them a reason to look again.
- Lead capture. Post it behind a form and turn third-party proof into contact info.
How It Works
- We build it. Already surveyed with FBR? We pull your five top-scoring categories and design the report.
- We send it. You get a print-ready, post-ready PDF.
- You promote it. Share it with candidates and let your data do the talking.
Haven’t surveyed with FBR yet? Learn about franchisee satisfaction surveys.
Custom Validation Video
It’s the easiest way to make your results feel real. Candidates don’t have to read a thing. They watch, they trust, they move forward. And video earns its keep: adding one to a landing page can lift conversions by 80%, and 64% of people are more likely to move forward after watching.
Where It Works
- Validation. Send it to prospects in your pipeline, hosted on a custom landing page on your own site.
- Recruitment. Run it as an ad on your site, social, wherever your best candidates are looking. Third-party proof is a real edge.
- Engagement. Show it to your current owners. It tells them you heard their feedback and you’re proud of what you’ve built together.
How It Works
- Finish your survey. Make sure your franchisee satisfaction survey is complete.
- Tell us you’re in. We start building your custom video.
- Review. We revise until it’s something you’re proud to share.
- Promote. We hand you the video and tips to push it out to your audience.
CEO Q&A Video
This one’s exclusive to members of FBR’s Franchise Validation Program, and it does something the other assets can’t: it lets candidates hear directly from the person leading your brand.
In a 10-minute Q&A, your CEO or a senior executive talks through what sets your brand apart, why candidates should feel confident investing, and the values driving your system’s success. It’s high-visibility, impossible to fake, and exactly what a candidate remembers when they’re deciding between you and the brand below you on the list.
Why It Lands
- Prime real estate on your FBR brand page. Prime real estate, seen first.
- A real voice and a real face. Leadership a candidate can connect with beats one more bullet point, every time.
- It backs up your numbers. Your validation results, reinforced by the human story behind them
Ready To Talk?
Whatever you’re trying to grow, we’re here to help. Tell us which add-on you’ve got your eye on and we’ll get you set up.
Not a Validation Client Yet?
These add-ons are built for brands in FBR’s Franchise Validation Program. If you’re not in the program yet, that’s where to start.
Validation gives candidates independent, third-party proof that your franchisees are satisfied, your system delivers, and your brand is worth their investment. It’s the foundation everything on this page is built on.
