Franchisee Excellence Awards: PR Toolkit

CONGRATULATIONS ON YOUR FRANCHISEE EXCELLENCE AWARD!

Franchise Business Review’s research is recognized as the industry benchmark for franchisee satisfaction. Having one of your franchisees recognized highlights how joining your system translates into success as well as the strength of your brand.

Time to take center stage and belt out the news!

Show candidates, customers, and the media that your franchisees are benefiting because you’re doing business the right way: Share the news that one of your franchisees has been recognized as a Franchise Rock Star by Franchise Business Review.

We’ve compiled this list of 10 ways to spread the word about how your system leads to success: Tips for Promoting Your Franchisee Satisfaction Rating.

In addition, we’ve created these tools to help you promote your franchisee’s special Rock Star recognition, and boost your marketing and development efforts:

Customizable Press Release

Use this press release template to highlight your franchisee satisfaction and secure media attention for your brand.

Graphic

Download an official FBR Franchise Rock Star graphic to include in your print materials and on your website.

Download the graphic here

Video

Embed this video on your site and share it with prospective franchisees to explain what it means to be a Franchisee Excellence Award winner.

Custom Video

Custom videos are a short, impactful visual representation of your brand’s most recent survey data. The video is an extremely easy and consumable way of sharing your successes, building trust and creating transparency with franchise candidates and brand partners.

Data Highlights Report

Looking for a way to stand out from the competition? Back up your sales pitch with a custom Data Highlights sheet–an independent analysis of your franchisee satisfaction highlighting the key areas where you scored well.

Media Kit

Strategically position your brand to reach more candidates. FBR’s Media Kit can help you target the right opportunities, plan ahead around strategic deadlines, and diversify your exposure.

The List

Share with your candidates and followers!

Austin, TX | October 28-30, 2026

FBR Summit is the only conference designed specifically for franchise operations and HR leaders who want to strengthen their systems from the inside out. This one-of-a-kind event brings together franchise pros from across the industry for real talk on what’s working, what’s not, and how to better support franchisees and teams. With a focus on candid conversations, peer-led sessions, and practical takeaways, Summit delivers insights you can actually use. Spots are limited so register today to save yours.

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