There are several issues we see over and over that can really strain the relationship between franchisee and franchisor, but the biggest mistake is ignoring–or not asking for–franchisee feedback.

The best way to do that is with a third-party survey. By asking franchisees for input, you establish a culture of trust. When you share the survey results back with them, you build in transparency.

While franchisees bought into your system, they’re also in the trenches every day, and often they’re the first to experience challenges with the system and see opportunities for innovation and change.

The bottom line is: Trust your franchisees. Ask for their input. Involve them in major decisions. And continue to measure the success of your efforts.