What’s involved in surveying?

Franchise Business Review’s survey asks franchisees to provide feedback on their satisfaction with the performance of your brand in eight key areas. The survey captures both quantitative and qualitative data, and includes 33 standard questions, which we use to benchmark performance against other franchises. You also have the option to include up to 10 custom questions to dig deeper into specific areas of interest to you.

Franchisees are asked to rank each question on a scale of 1-5, from strongly disagree to strongly agree. Franchisees can also include comments and have the opportunity to include their name or respond anonymously.