High-Touch, High-Tech: Building Better Franchisee Support With People & Tech
Are you stuck in a cycle of reactive franchisee support—constantly putting out fires instead of building real capability? In this dynamic roundtable discussion, leading brands join us to tackle one of franchising’s most persistent challenges: how to shift from dependency-driven support to a proactive system that develops stronger, more accountable franchisees. You’ll walk away with practical frameworks for building better franchisee support, including structuring coaching conversations, preparing more effectively before franchisee meetings, and using consistent tools to drive accountability—even with resistant or overwhelmed owners.
Get candid insights into real-world hurdles like holding franchisees accountable without damaging the relationship. And if you’ve been wondering where AI fits into all of this, we break down exactly how technology can automate the repetitive, administrative tasks that eat up your coaching time so you can focus on what actually moves the needle. Whether you’re a franchise coach, field consultant, or support team leader, this webinar will leave you with at least one concrete action you can take in the next 30 days to transform the way you support your franchisees.
Speakers:
- Stephanie Benze, Director of Education, AC Inc.
- Shray Mehra, Co-founder & COO, EZee Assist
- Michelle Rowan, President, Franchise Business Review
