The ROI of Franchisee Satisfaction Surveys
A franchisee satisfaction survey is an investment in growth. See where the return shows up, from financial performance to system growth.
Keep ReadingSuccessful franchisors make growing their franchise brand look easy, but it rarely is. How do they do it?
It isn’t just talent, it’s their willingness to truly listen to their franchisees that help them build a successful, thriving franchise system. They continually ask franchisees for honest feedback and use constructive criticism to help change and evolve the system for the benefit of their franchisees and the brand.
Looking for some motivation? Read on to see what these successful franchisors are saying:
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“The survey results don’t simply tell you what is right or wrong with your system. They tell you where to fix stuff.” – Ken McAllister, Founder/President of MY SALON Suite |
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“We get a lot of information back about technology, communication, core values…It gives us the true franchisees’ perspective that they would really only give to a third party.” – Leann Reynolds, President, Homewatch Caregivers |
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“Every franchise organization, no matter how large, needs to keep its ear to the ground and this is one good addition to the arsenal of tools to do that.” – Bob McDevitt, SVP, Franchise Development, Golden Corral |
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You have a shortcoming in your system if you’re afraid to ask franchisees what they think. But, when you do survey, you better plan on doing something with the data.” – Don Fox, CEO, Firehouse Subs |
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“It is irresponsible of a franchisor not to have their franchisees evaluate them.” – Melanie Bergeron, Chair, TWO MEN AND A TRUCK |
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“We can take this survey data and communicate back to our franchisees that we hear them, we get it, and we are going to act on it to make things better.” -Nader Masadeh, CEO, Buffalo Wings & Rings |
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“To take a “see no evil, hear no evil” approach is worthless. I want to hear where the issues are and then address what we are going to do about them.” – Dave Mattson, CEO, Sandler Training |
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“We use our Franchise Business Review data as a business tool. It shows us where we are doing great and where we need to make improvements.” – Jim Carpenter, Founder & President, Wild Birds Unlimited |
If you want to reinvigorate your system, spark new ideas, and motivate your team, just ask your franchisees! Take the first step: Contact us to learn how to use franchisee satisfaction survey data to improve your franchise system.