How to Optimize Your Online Ads with FBR
WHAT MAKES AN EFFECTIVE AD?
Ad copy should be creative, concise and easy to read but also have compelling and relevant content. Avoid using jargon or excessive information that doesn’t contribute directly to the overall message of the advertisement.
- Don’t include fine print or a ton of text.
- Don’t overwhelm or confuse the viewer or make them hunt for the message.
- Do include company logo and branding.
- Do use compelling images with good color contrast.
- Do call the user to action.
BOX AD PROCESS
- Box Ads appear on all FBR site pages (with the exception of brand profile pages and the Franchisor tab).
- Ads link directly to your franchise website. (You provide the URL).
WHAT WE NEED FROM YOU
- Box Ad Creative Please provide a 700px x 700px, 72 dpi – .jpg, .png, .gif (animation okay) OR FBR can assist with design for a fee.
- Link Please provide a link for the ad destination – ideally to a custom landing page to optimize ad performance. It is a good idea for the link you provide to have UTM code tracking for analytics purposes. See how apply and use UTM tracking.
BOX AD EXAMPLES
NEW! INLINE AD
Franchise Business Review’s design team will create the inline ad creatives using 2-3 bullet points of data about your brand based on survey data with all the information necessary to educate prospective buyers about your franchise opportunity. The ad will include:
- Your brand logo
- Responsive design for mobile, tablet, and desktop
- 2-3 bullets of personalized company data points from your survey*
- A link to a landing page of your choosing
- Size: 2000px x 500px high-retina display ads
*If you have not purchased your data we use general marketing messaging from your website.
WHAT WE NEED FROM YOU
- Company logo (if we don’t already have it): Please provide the most up-to-date logo. If possible, provide the logo as vector (.ai, .eps, .svg). This will give our designer the ability to resize your logo without the loss of image quality.
- Link: Please provide a link for the ad destination – ideally to a custom landing page to optimize ad performance. It is a good idea for the link you provide to have UTM code tracking for analytics purposes. See how to apply and use UTM tracking.
DESKTOP/TABLET INLINE AD EXAMPLE
MOBILE INLINE AD EXAMPLE
AD PLACEMENTS AND SIZING VISUAL
Austin, TX | October 22-24, 2025
FBR Summit is the only conference designed specifically for franchise operations and HR leaders who want to strengthen their systems from the inside out. This one-of-a-kind event brings together franchise pros from across the industry for real talk on what’s working, what’s not, and how to better support franchisees and teams. With a focus on candid conversations, peer-led sessions, and practical takeaways, Summit delivers insights you can actually use. Spots are limited so register today to save yours.
