How to Plan a Year of Content Marketing [+ Free Template]
An Easy-to-Use Tool for Planning Your Brand Content
Content marketing is a must for so many reasons—brand awareness, thought leadership, customer engagement, and of course, SEO. But without thoughtful advance planning, it can be challenging to keep all the moving parts of your content strategy on track.
Why You Need a Content Calendar
Content marketing is only effective if it is linked to your overall company goals. Creating a calendar helps ensure that your content creation is in sync with your marketing campaigns and overall company roadmap. When you lay out your content for the year, you’ll have a big picture of what resources you’ll need and be better able to plan your time.
Franchise Business Review offers a free content marketing plan template specifically for franchises that outlines key dates, holidays, and franchising events throughout the year to help you organize a full year of content.
6 Tips for Maximizing Your Content Calendar
Keep these tips in mind when populating your content calendar to take advantage of as many opportunities as possible.
1. Plan ahead.
It may seem overwhelming to try to plan a year of content all at once, so the earlier you can plan, the better. That doesn’t mean you have to have every single post nailed down, but you should at least have a basic framework in place. With that said, know that you’ll likely need to tweak your plan as you go. Plans and priorities change throughout the year, so revisit the calendar at least quarterly to make sure your content is still in line with your strategic roadmap.
2. Include guest posts, sponsored content and advertising.
When planning out your content, think about other opportunities that will support your campaigns—like guest posts, sponsored articles, and ads—and include them in your calendar. Guest posts typically require some advance pitching to secure a spot, so you’ll want to factor that into your plan.
FBR’s content marketing option can also be a tremendous boost to your content calendar. Unlike other publications where you have to write the content, FBR’s editorial team creates the content for you and because it’s written by an unbiased third-party expert, it has even more credibility.
Finally, include advertising deadlines in your calendar, too. You’ll likely need to coordinate copy and creative for your ads. Adding dates to the calendar can help you stay on top of it.
3. Look for unusual holidays.
Most companies do some sort of campaign around one or more of the standard holidays, like New Year’s, Thanksgiving, etc. But you can also take advantage of some of the more unusual or wacky holidays to create content or social media posts. For example, did you know that March 23 is Puppy Day? If you’re a pet services franchise, that’s a great day to leverage with special content. Depending on what franchise sector you’re in, you might plan content for days like Donut Day (June 7), Grandparents’ Day (September 8), or Taco Day (October 4).
The key is to research potential holidays, come up with topic ideas, and plan what content to publish in advance. This National Day Calendar and this list of social media holidays are a good place to start.
4. Align your social media posts.
One of the benefits of a content calendar is to make sure your content is not only organized and published, but also successfully distributed and promoted. A big part of that is getting it out via social channels. For every piece of content you create, you’ll also want to plan several social posts to promote it over the following days and weeks.
5. Make sure you optimize your content.
It doesn’t make sense to create a lot of content if no one finds it. When planning your content, make sure you write it for SEO. Think about the audience you’re trying to reach and choose topics and keywords that align with their interests and questions they’re searching online.
6. Reach out to your team.
When creating your calendar, reach out to other teams to make sure you don’t miss important dates. For example, if your CEO is speaking at a franchising or industry event, plan a blog post teasing or recapping his or her presentation. Similarly, if you’re planning a new product roll out, coordinate content and social posts around the release date.
Creating a content calendar doesn’t have to be complicated. In fact, we’ve made it easy for you by creating a customizable content marketing plan template, pre-populated with key dates, to help you plan for your goals, stay on track, and save you time and stress. You can request your free template here.
Maintaining a Content Calendar: Final Thoughts
Planning your content strategy is the best way to stay ahead in an increasingly competitive franchise market. A well-organized content calendar can help streamline your efforts, ensuring consistent and engaging communication with your audience throughout the year. Don’t leave your content strategy to chance—start this year with a clear plan in place.
Download Franchise Business Review’s Franchising Content Calendar today and set your franchise up for success!
FAQs: Planning a Year of Content Marketing for Franchise Businesses
1. How do I start with content marketing?
Begin by identifying your target audience and their needs. Conduct market research to understand their preferences and pain points. Create a content calendar outlining key themes, campaigns, and events relevant to your franchise throughout the year. Think about holidays, seasonal trends, and industry-specific topics to shape your content strategy.
2. What types of content should I include in my marketing plan?
A successful content plan should include a mix of formats, such as blog posts, videos, social media updates, emails, and infographics. Focus on creating educational, engaging, and promotional content tailored to your audience. Highlight success stories from your franchises, share behind-the-scenes insights, and create content that emphasizes your brand values and community involvement.
3. How can I measure the success of my content marketing efforts?
Track key performance indicators (KPIs), such as website traffic, social media engagement, lead generation, and conversion rates, to evaluate your efforts. Use tools like Google Analytics and social media insights to monitor the performance of individual campaigns. Adjust your strategy based on what performs best and continue refining your plan to achieve long-term goals.
Related Resource
Free Franchising Content Calendar Template
Save time and stress by organizing your content marketing all in one place!
- Plan your content strategy
- Get content tips and ideas
- Track key dates and events
Request Your Calendar
About the Author: Ali Forman
