Roadblocks
Published November 1, 2021

10 Roadblocks to Franchise Performance

Need actionable strategies to boost franchisee performance? Download Franchise Business Review’s guide, The 10 Biggest Roadblocks to Franchise Performance to learn how to identify and overcome the most common obstacles to building a franchise system full of satisfied, growth-minded franchise owners. Based on 20+ years of research, you’ll walk away with valuable insights and practical tactics to improve the health and growth of your entire system.

10 Roadblocks to Franchise Performance

EXCERPT:

Research consistently shows that franchisees enter into franchising with unrealistic expectations.

So why the gap?

First, many franchises over-promise on the front end. While you want to convince prospective franchisees that you have a profitable brand, too often franchisees come into the system with unrealistic expectations about your business model and the challenges they may face, including the hours as well as the effort and dollars it takes to build a successful business over time.

Second, once they’re in a system, franchisees often feel left in the dark. When there’s no mechanism in place for information sharing and transparency, franchisees may start to wonder what they’re getting for their franchise fees and whether you really have their best interests at heart.


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About the Author: Ali Forman

As the Director of Editorial Content, Ali leads FBR’s content strategy and creates high-quality, engaging resources to educate and inspire both franchise companies and future franchise owners. Ali’s previous experience includes senior marketing communications and content development roles in the employee benefits, data privacy, and publishing sectors. She lives in Maine with her husband and two sons.
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