Real-world examples of how franchisors are making franchisee satisfaction data the focus of their PR strategy
At Franchise Business Review, we talk a lot about using data in your development efforts – posting your summary report on your website to capture leads, (here’s how), using it to convert online leads into franchisees, inviting candidates to walk through the survey results, reengaging candidates that have gone dark, and of course, promoting your award with our PR Toolkits.
But, with a little creativity, you can turn your franchisee satisfaction data into a franchise public relations goldmine. A couple of important notes first:
1. Look at your data. You’d be surprised at how many people never actually dig into all the amazing data they have at their fingertips. I get it – numbers and data can sometimes bring on a severe case of analysis paralysis. But we’ve created an online tool that makes it super easy to filter data and find useful, compelling nuggets of information that make for great PR “soundbites”. We’ve even created quick video tutorials to show you how.
2. Share the data with your PR team. Every time a client surveys with FBR, we set up a time to walk your team through the findings. We always recommend you invite key members from ALL of your teams – Operations, Development, Marketing, PR – but we also know it can be hard to find a time that works for everyone. Make sure you update the PR team on the survey results (and if you’re reading this, and YOU are the PR team, make sure you’re part of the initial conversation or get access to the data).
Tip: Read this post, 10 Ways to Strengthen Your System by Promoting Your Award, for more ideas on how to leverage your award-winning status.
Now for the good stuff! It’s one thing to say you should use your data and your award-winning status in your PR and social media efforts, but it’s a lot easier to see how others have done it successfully. Take a look at some of these examples:
The Patch Boys featured testimonials from their franchisees in a graphic they posted on social media.
2. What It Means to Be an FBR Award Winner
30-Minute Hit touted their award-winning status as a Top Franchise for Women with a post featuring their award graphic and linking to an FBR video about what it means to be an award winner. (Get the video here.)
3. Print Advertising
PuroClean created this print ad showcasing data from their FBR franchisee satisfaction data.
The Patch Boys also created an infographic style post, highlighting some of the most compelling data points from their survey.
5. Third-Party Validation
Housemaster showed how their franchisees rated them against the industry benchmark – third party validation of franchisee satisfaction by an independent research firm!
6. Commitment to Satisfaction
Care Patrol and Kona Ice demonstrated their commitment to franchisee satisfaction by highlighting their award-winning status year over year.
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