Franchise brands with strong cultures have extremely high satisfaction and engagement among their franchisees. But cognitive culture is only half the story. Research cited by Harvard Business Review article points out that emotions are central to building the right culture.
We talk with franchise executives day in and day out about how to improve franchisee satisfaction, and the most common [...]
Newer, smaller franchise brands typically don’t have a ton of capital, so investment in powerful software platforms can be extremely difficult to finance. At the same time, steady, sustainable growth of the brand depends on franchisees being successful and validating well for interested candidates. So do you invest beyond your means to streamline unit-level and brand growth, or do you stick with inefficient systems until there’s enough capital to spend on better technology?
As a franchisor, it can be especially difficult to maintain the highest level of customer service at all your locations since your franchisees have a great deal of autonomy. Here are five key things you can do to protect your brand.
Depending on a particular brand’s needs, “free” can actually carry a much, much larger cost than one of the price-tagged alternatives.
As local business owners, your franchisees are often buried in the day-to-day details of running their businesses—hiring, payroll, sales, customer service—meaning they typically have time to pay attention to customer satisfaction. Make it easy for them by providing them with customer satisfaction data that relates specifically to their location.
http://vimeo.com/135080066 The data provided by Franchise Business Review gives franchisors a wealth of insights that help them grow [...]
In June 2015, over 100 franchisors learned how to run their brand more successfully via Franchise Business Review’s 2015 Ops Webinar Series. They benefitted from the insight of 15 respected franchise industry leaders who shared their experiences, expertise, and favorite resources during five online sessions. Throughout the series, one idea kept that regardless of the session topic was...
If McDonald’s current relationship with its franchisees is not enough for you to invest in understanding what the majority of your franchisees are happy with and what they are not pleased with, consider the many system-strengthening benefits satisfied franchisees deliver.
A few years ago, our company made a decision to conduct our own in-house Franchise Partner Survey. The rationale was [...]
Having a strong culture of transparency is critical for the long-term success of your franchisees and your system as a whole. Franchisees can easily get distracted as their business grows, which will ultimately stall their growth. Being 100 percent transparent as an organization will keep you and your franchisees laser-focused on things that really matter.
Franchise Business Review founder and CEO Eric Stites offers one simple idea to get franchisees engaged, productive, and profitable.
Register now for Franchise Business Review's 2015 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction among the country’s most popular franchise brands.
No matter how “good” your system is, there’s a little bit of dummy in every organization. If any of these sound like someone you know, now is the time to address it – they could be holding you back from being truly GREAT.
A common complaint from franchisees is that their franchisor doesn’t listen, the corporate office is out of touch, and they don’t feel part of the larger brand. There are a lot of big picture things you can do to change this, but there’s also one seemingly small thing that can make all the difference: A handwritten note.
The passion of Jimmy Liautuad is palpable. He’s got a big personality, and as he shared at Franchise Time’s Finance and Growth Conference in March, he’s had a great ride as CEO of Jimmy John’s Gourmet Subs—a brand he started back in 1983. But it hasn’t all been roses.
Local efforts can have a big impact on a franchise system as a whole, including its unit profitability, storewide sales, and overall brand growth. If you’re not already, you may want to consider what (or who) is actually driving your local efforts.
It’s no secret that the Item 19 is a hot-button issue in franchising. While the majority of experts vote in favor of it, there are still many who argue that an Item 19 is not absolutely necessary. Who's right?
Catherine Monson and Mark Jameson of FASTSIGNS discuss the benefits of surveying franchisees with a third party. Did you use [...]
MOOYAH CEO Alan Hixon discusses his franchisee satisfaction survey and the importance of treating franchisees like customers. Did you use [...]
