Integrating digital marketing overall development and marketing strategy is a no-brainer. But, did you know your franchisee satisfaction can be a secret weapon for converting prospective franchise buyers?
Chuck Lennon President, TeamLogic IT Did you use any type of survey before this? If so, was it internal or [...]
Effective coaching is a crucial tool for boosting performance. If you want your franchise “team” to take their performance to the next level, these four tips can help you show them how to get there.
When planned and executed properly, these visits can be a valuable link between the corporate office and your franchisees. Learn 10 things your franchise field reps should be doing to make sure everyone involved--franchisees, field reps, and franchise leadership--are getting the most value from field visits.
Franchisors that lead their sectors proactively seek feedback from franchisees, customers, employees and/or candidates because they understand doing so positively impacts their bottom line. Read on to learn a few ways to leverage survey data that you may not have considered.
Franchise brands with strong cultures have extremely high satisfaction and engagement among their franchisees. But cognitive culture is only half the story. Research cited by Harvard Business Review article points out that emotions are central to building the right culture.
We talk with franchise executives day in and day out about how to improve franchisee satisfaction, and the most common [...]
There are some brands that go above and beyond the typical ways we suggest the award be promoted. Here are some of our favorite examples.
The new Google Review Extensions option gives you an opportunity to highlight third-party reviews and awards in your ads as well. What better differentiator to highlight than your status as a top-rated franchise opportunity by FBR?
Research shows that 71% of the leads generated on the Internet are wasted simply because companies wait too long to respond, 46 hours and 53 minutes on average, and sales reps typically make only 1.3 call attempts before giving up and moving on. Learn how to get your sales team converting more leads, faster, with these simple tips.
Newer, smaller franchise brands typically don’t have a ton of capital, so investment in powerful software platforms can be extremely difficult to finance. At the same time, steady, sustainable growth of the brand depends on franchisees being successful and validating well for interested candidates. So do you invest beyond your means to streamline unit-level and brand growth, or do you stick with inefficient systems until there’s enough capital to spend on better technology?
As a franchisor, it can be especially difficult to maintain the highest level of customer service at all your locations since your franchisees have a great deal of autonomy. Here are five key things you can do to protect your brand.
Depending on a particular brand’s needs, “free” can actually carry a much, much larger cost than one of the price-tagged alternatives.
The segment, part of the Nightly Business Report program, aired on November 11, 2015 and featured interviews with veteran franchisees of both Housemaster and Pinot's Palette, two of the highest rated brands in our 2015 Top Franchises for Veterans guide.
As local business owners, your franchisees are often buried in the day-to-day details of running their businesses—hiring, payroll, sales, customer service—meaning they typically have time to pay attention to customer satisfaction. Make it easy for them by providing them with customer satisfaction data that relates specifically to their location.
This month I celebrate my 10th anniversary at Franchise Business Review (FBR). I also turned 40 this summer, which seems an ideal time to reflect on what I’ve figured out makes work a place I enjoy going to each morning.
http://vimeo.com/135080066 The data provided by Franchise Business Review gives franchisors a wealth of insights that help them grow [...]
In June 2015, over 100 franchisors learned how to run their brand more successfully via Franchise Business Review’s 2015 Ops Webinar Series. They benefitted from the insight of 15 respected franchise industry leaders who shared their experiences, expertise, and favorite resources during five online sessions. Throughout the series, one idea kept that regardless of the session topic was...
The fourth of July makes me appreciate how fortunate we are to live in a country where opinions can be [...]
Search activity ticks up Sunday evening, specifically between 8:00 pm and 11:00 pm ET, as denoted by the brighter red markers in the graphic. It then continues for all of Monday’s typical waking hours, peaking for the day at around 1:00pm ET, when the greatest number of North Americans across the four time zones is taking lunch.
If McDonald’s current relationship with its franchisees is not enough for you to invest in understanding what the majority of your franchisees are happy with and what they are not pleased with, consider the many system-strengthening benefits satisfied franchisees deliver.
A few years ago, our company made a decision to conduct our own in-house Franchise Partner Survey. The rationale was [...]
Having a strong culture of transparency is critical for the long-term success of your franchisees and your system as a whole. Franchisees can easily get distracted as their business grows, which will ultimately stall their growth. Being 100 percent transparent as an organization will keep you and your franchisees laser-focused on things that really matter.
Prior to spending the bulk of your budget on advertising, online lead generation, or attending shows to generate interest from potential franchisees, it's crucial to address things your franchisees aren't happy about. Why? Because your franchisees’ feedback can make or break a deal when trying to bring a new franchisee on board.
Franchise Business Review founder and CEO Eric Stites offers one simple idea to get franchisees engaged, productive, and profitable.
Every franchisor wants to attract a “certain type” of franchisee, and lately, the type of franchisee every franchisor seems to want is a multi-unit franchisee. But attracting multi-unit franchisees and keeping them happy isn’t as easy as just changing your franchise agreement.
Register now for Franchise Business Review's 2015 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction among the country’s most popular franchise brands.
No matter how “good” your system is, there’s a little bit of dummy in every organization. If any of these sound like someone you know, now is the time to address it – they could be holding you back from being truly GREAT.
It doesn’t matter if your concept is a soccer camp or a sandwich shop, franchisees spend countless hours “selling” themselves at family functions, after church, even in line at the grocery store. Here's a quick and dirty trick to find out how natural networking is for your franchisees-to-be.
A common complaint from franchisees is that their franchisor doesn’t listen, the corporate office is out of touch, and they don’t feel part of the larger brand. There are a lot of big picture things you can do to change this, but there’s also one seemingly small thing that can make all the difference: A handwritten note.
The passion of Jimmy Liautuad is palpable. He’s got a big personality, and as he shared at Franchise Time’s Finance and Growth Conference in March, he’s had a great ride as CEO of Jimmy John’s Gourmet Subs—a brand he started back in 1983. But it hasn’t all been roses.
You may be able to come up with lots of excuses not to include an Item 19 in your FDD, but the reality is your competitors include it and so should you.
Local efforts can have a big impact on a franchise system as a whole, including its unit profitability, storewide sales, and overall brand growth. If you’re not already, you may want to consider what (or who) is actually driving your local efforts.
It’s no secret that the Item 19 is a hot-button issue in franchising. While the majority of experts vote in favor of it, there are still many who argue that an Item 19 is not absolutely necessary. Who's right?
Catherine Monson and Mark Jameson of FASTSIGNS discuss the benefits of surveying franchisees with a third party. Did you use [...]
MOOYAH CEO Alan Hixon discusses his franchisee satisfaction survey and the importance of treating franchisees like customers. Did you use [...]
