8 Do’s and Don’ts for Writing Sponsored Content 

June 26, 2019

Sponsored content can be a highly effective tactic to capture the attention and build awareness of your brand – when crafted effectively. If you’re thinking about adding it to your marketing strategy, follow these do’s and don’ts for writing sponsored content that performs well.

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Top 3 Secrets to Innovative Franchise Social Media

May 22, 2019

Creating an impactful social presence isn’t necessarily at the top of the list of business requirements for franchise organizations. Very often, it’s tucked into the “nice to have” category, when in actuality, it should be a must for any franchise that wants to grow. Learn how to instantly improve your outcomes by implementing these three easy strategies for innovative franchise social media.

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Top Considerations for Transferring a Franchise Business

May 21, 2019

Even before franchisees commit to buying into your system, they need to have an exit plan in place. This article explains what franchisees need to consider when transferring a franchise business and the steps they should take when building a succession plan.

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The Gender Pay Gap Is Real

April 30, 2019

FBR’s newly released Franchising@WORK study found that franchise salaries for women are lower than men, especially at the mid-level management and C-Suite levels. The question is why? FBR’s president Michelle Rowan explores some theories that may be contributing factors.

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How Office Pride Commercial Cleaning Services Is Using Podcasts in Training

April 15, 2019

Wouldn’t it be nice if your training sessions were available whenever you had the time to listen – maybe when you’re stuck in traffic or working on mundane tasks? Welcome to the age of podcasts. Learn how Office Pride Commercial Cleaning is using podcasts to help franchisees be more successful by providing training and support – when and where it fits their schedule.

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Got Satisfaction?

March 29, 2019

FBR’s CEO Eric Stites provides an inside look at employee satisfaction in the franchise sector in the latest issue of Franchising World. Find out which employees are least satisfied, where the biggest pay gaps exist, and the risks posed by Gen Z.

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