5 Tactics to Make Discovery Day More Effective

November 20, 2017

Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.

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Find Your Perfect Franchisee Match

October 10, 2017

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

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Franchisee Satisfaction Data as Business Intelligence

September 11, 2017

Business intelligence is all about using data to make informed decisions for your organization. It applies data analysis to glean actionable insights, identify risks and opportunities, and guide strategic plans. If you’re not collecting franchisee satisfaction data, you’re missing a critical piece of business intelligence. And that means you’re putting your entire system at risk.

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4 Ways to Re-Engage Senior Franchisees

August 22, 2017

It’s no big secret that business owners of all types get bored after a few years of being in business. When it comes to franchising, it’s even more crucial to keep them engaged – especially the more senior franchisees. These four tips will help you re-engage senior franchisees and break out of their performance plateau.

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Highlight Your Franchisee Satisfaction Reviews Online to Influence Candidates

August 14, 2017

It’s no secret most people read online reviews of a product or service before making a purchase. While most franchisors expect and encourage franchise candidates to contact their existing franchisees as part of the validation process, more and more are starting to realize they need to have reviews of their system online to grab candidates’ interest in the first place.

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Growing Your Franchise Brand Without Losing Sight of What Matters

July 20, 2017

The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.

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