5 Things You Need to Know When Planning a Survey

July 3, 2018

Whether this is your first time reaching out to formally measure franchisee satisfaction and feedback, or you’re planning for your annual survey already in place, there are a few simple must-know rules of thumb to help maximize participation and make the most of the data you collect.

Read more

How to Convert More Calls to Franchise Applications

June 5, 2018

Today’s franchise candidates are coming into the development process more educated than ever before, and savvy franchisors understand that the importance of an effective first call with a candidate has never been greater. The good news is that advances in Artificial Intelligence (AI)– specifically phone call speech-to-text and natural language processing – can unlock opportunity from these conversations to improve results in first-call conversion, and carve out a bigger piece of the shrinking pie of qualified candidates.

Read more

What All Franchise Brands Can Learn From Food

May 31, 2018

Perhaps no other franchising sector is as competitive and battle-tested as food. Every year, we release our annual report on the top food franchises based on franchisee satisfaction. The brands in this report have maintained double-digit growth and high franchisee satisfaction through some of the toughest years in franchising history. Franchisors from all types of sectors can learn a lot from what these brands do (and don’t do) to be successful.

Read more

6 Ways to Differentiate Your Brand with Franchisee Satisfaction Data

May 18, 2018

With the proliferation of franchises, it can make it even more difficult for a brand to differentiate itself to potential buyers. Franchisee satisfaction is what can set your brand apart. Candidates want to know what it’s like to be part of your system, and when you can show that your franchisees are happy and would do it all over again, you send a powerful message that your brand is committed to their success. Learn six ways to use franchisee satisfaction data to capture more leads and close more deals.

Read more

What Your Franchise Broker Needs to Know About Franchisee Satisfaction

May 17, 2018

Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.

Read more

Innovation in Franchising Goes Way Beyond Tech

April 23, 2018

Yogi Bear’s Jellystone Park Campground started in 1969 and is most known for its family-friendly, outdoor entertainment – and of course, the iconic Yogi Bear character – but they are anything but old-school. Find out how they use innovation to drive sales and profitability.

Read more

Development and Operations. Better Together.

April 3, 2018

Just like peanut butter and jelly, Batman and Robin, yin and yang…operations and development are better together. When they join forces, deals close faster and revenue rises. Register for FBR’s Performance Series to hear leading franchisors share practical ideas for achieving alignment between teams.

Read more