6 Ways to Differentiate Your Brand with Franchisee Satisfaction Data

May 18, 2018

With the proliferation of franchises, it can make it even more difficult for a brand to differentiate itself to potential buyers. Franchisee satisfaction is what can set your brand apart. Candidates want to know what it’s like to be part of your system, and when you can show that your franchisees are happy and would do it all over again, you send a powerful message that your brand is committed to their success. Learn six ways to use franchisee satisfaction data to capture more leads and close more deals.

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What Your Franchise Broker Needs to Know About Franchisee Satisfaction

May 17, 2018

Franchise brokers can be an important part of your franchise recruitment strategy, but most franchise brokers are working with a hundred or more brands. So how do you make sure your broker is recommending your brand over others when talking with potential leads? Find out how your franchisee satisfaction data can be the silver bullet to get your broker sending more candidates your way.

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Innovation in Franchising Goes Way Beyond Tech

April 23, 2018

Yogi Bear’s Jellystone Park Campground started in 1969 and is most known for its family-friendly, outdoor entertainment – and of course, the iconic Yogi Bear character – but they are anything but old-school. Find out how they use innovation to drive sales and profitability.

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Development and Operations. Better Together.

April 3, 2018

Just like peanut butter and jelly, Batman and Robin, yin and yang…operations and development are better together. When they join forces, deals close faster and revenue rises. Register for FBR’s Performance Series to hear leading franchisors share practical ideas for achieving alignment between teams.

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10 Tips and Tricks to Crush Your Franchise Recruitment Goals With Data Storytelling

February 13, 2018

Sales is all about storytelling: Connecting with your audience on a human level. And while data – cold hard numbers – may not seem like it gives your audience the warm and fuzzies, data is actually a powerful storytelling tool. These tips and tricks will show you how to leverage franchisee satisfaction data at every stage of the sales funnel to meet and exceed your franchise recruitment goals.

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How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise

January 30, 2018

Yogi Bear’s Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.

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The Grinches In Your Franchise System

November 28, 2017

The shopping season has officially commenced, and whether you’re a Black Friday warrior or more of a last-minute, better-under-pressure shopper, the buying experience can fuel your holiday excitement or suck all the joy out of the process. The same goes for franchise candidates in the validation process. Mystery shopping can give you the intel you need to make your franchise buying experience something to celebrate.

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