Growing Your Franchise Brand Without Losing Sight of What Matters

July 20, 2017

The energy behind small, but growing franchise brands is often fueled by the passion, culture, and core values of its founders, staff, and franchisees. As a brand grows, those things tend to get diluted or take a back seat to other priorities. Pulse surveys can help you keep your franchise on track and keep franchisees and corporate staff from disengaging.

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Case Study: Golden Corral’s Golden Ticket

July 12, 2017

Learn how the Golden Corral franchise system more than doubled its franchisee satisfaction survey participation – and lived up to its commitment to giving its operators a voice – by partnering with Franchise Business Review.

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5 Ways to Protect Your Franchise Investment

April 21, 2017

Franchisee satisfaction is a primary leading indicator of current system health and a predictor of future performance and long-term system growth. If the brand you’re investing in doesn’t provide you with recent, detailed, third-party research on their franchisees’ satisfaction, it could be a red flag.

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5 Tips To Help You Close Deals at Franchise Trade Shows

April 17, 2017

Franchise trade shows continue to prove to be the #1 approach to engaging and establishing relationships with qualified prospects in the franchise industry. They offer franchisors the opportunity to meet face-to-face with thousands of qualified prospects in one location. And now more than ever, prospective franchisees want, and need, to look someone in the eye and discuss their investment options. Learn how to make the most of franchise trade shows and close more deals.

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Communication Audit: Think of It as Benchmarking

April 10, 2017

When was the last time you did a communications audit? Probably too long ago. Strategic communication is a critical component in your organization’s ability to reach and exceed business objectives. And just as you would with other key areas of your organization like operations, marketing, and finance, communication must be reviewed, directed, adjusted, and monitored to ensure the best possible outcomes.

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Are your Field Consultants Cops or Coaches?

April 6, 2017

Do your Field Consultants understand that every request they make of a franchisee should be aligned to how this protects the brand, improves profitability, or creates happier customers? Learn why alignment is more powerful than compliance and more effective in achieving franchise best practices.

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