10 Tips and Tricks to Crush Your Franchise Recruitment Goals With Data Storytelling

February 13, 2018

Sales is all about storytelling: Connecting with your audience on a human level. And while data – cold hard numbers – may not seem like it gives your audience the warm and fuzzies, data is actually a powerful storytelling tool. These tips and tricks will show you how to leverage franchisee satisfaction data at every stage of the sales funnel to meet and exceed your franchise recruitment goals.

Read more

How Yogi Bear’s Laser-Focus on Brand Differentiation Made It a Top Franchise

January 30, 2018

Yogi Bear’s Jellystone Park Camp Resorts was named one of Franchise Business Review’s top 200 franchises of 2018. We recently sat down to chat with Jim Westover, VP of Operations, to talk about the franchise’s growth over the past 50 years and how their focus on brand differentiation and franchisee education has been a critical factor in becoming a top choice for franchise buyers.

Read more

The Grinches In Your Franchise System

November 28, 2017

The shopping season has officially commenced, and whether you’re a Black Friday warrior or more of a last-minute, better-under-pressure shopper, the buying experience can fuel your holiday excitement or suck all the joy out of the process. The same goes for franchise candidates in the validation process. Mystery shopping can give you the intel you need to make your franchise buying experience something to celebrate.

Read more

5 Tactics to Make Discovery Day More Effective

November 20, 2017

Discovery days are an integral part of every brand’s development process. They are a way to set appropriate expectations and expose candidates to what it’s like to be a part of your franchise brand. Here are five ideas to make your discovery day more effective and make sure the candidates you choose will turn out to be successful franchisees.

Read more

Find Your Perfect Franchisee Match

October 10, 2017

Is your current lead strategy getting you a million first dates, but no commitment? Do your leads seem great online but turn out to be duds? Are they putting out the vibe that they’re interested but never return your calls? Take our two-minute quiz to find out if your lead strategies are getting you to the final commitment ceremony or you’re losing out on great relationships.

Read more

Franchisee Satisfaction Data as Business Intelligence

September 11, 2017

Business intelligence is all about using data to make informed decisions for your organization. It applies data analysis to glean actionable insights, identify risks and opportunities, and guide strategic plans. If you’re not collecting franchisee satisfaction data, you’re missing a critical piece of business intelligence. And that means you’re putting your entire system at risk.

Read more

4 Ways to Re-Engage Senior Franchisees

August 22, 2017

It’s no big secret that business owners of all types get bored after a few years of being in business. When it comes to franchising, it’s even more crucial to keep them engaged – especially the more senior franchisees. These four tips will help you re-engage senior franchisees and break out of their performance plateau.

Read more